Platform belatedly follows rivals in appealing to cash-strapped consumers as it loses subscribers
Netflix has partnered with Microsoft to launch a cheaper subscription plan showing adverts in an attempt to appeal to cash-strapped consumers seeking to cut back on costs.
The streaming platform first announced plans to launch a cheaper service – giving subscribers the chance to pay less in return for viewing ads – in April after reporting the first loss of subscribers in a decade, wiping almost $60bn (£51bn) off its market value.
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Platform belatedly follows rivals in appealing to cash-strapped consumers as it loses subscribers
Netflix has partnered with Microsoft to launch a cheaper subscription plan showing adverts in an attempt to appeal to cash-strapped consumers seeking to cut back on costs.
The streaming platform first announced plans to launch a cheaper service – giving subscribers the chance to pay less in return for viewing ads – in April after reporting the first loss of subscribers in a decade, wiping almost $60bn (£51bn) off its market value. Continue reading…Technology | The Guardian