Apps tracking hormones and a gadget combatting menopausal hot flushes are some of the latest innovations in the femtech market, which is predicted to be worth $60bn by 2027
When lifelong worrier Louise Stevenson asked her husband whether her anxiety was damaging, his answer stopped her in her tracks. “He said it had a negative impact on absolutely everything.” It was the prompt she needed to seek help.
Diagnosed with generalised anxiety disorder, she searched for tech-based tools to complement her therapy. “But I couldn’t find an app that offered what I wanted,” she says. “I was literally scribbling down my worries on backs of envelopes.” So the 41-year-old mum from Herefordshire ditched her job in financial services, created Worry Tree – one of 15 approved mental health tools in the NHS app library – and entered the flourishing femtech sector.
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Apps tracking hormones and a gadget combatting menopausal hot flushes are some of the latest innovations in the femtech market, which is predicted to be worth $60bn by 2027
When lifelong worrier Louise Stevenson asked her husband whether her anxiety was damaging, his answer stopped her in her tracks. “He said it had a negative impact on absolutely everything.” It was the prompt she needed to seek help.
Diagnosed with generalised anxiety disorder, she searched for tech-based tools to complement her therapy. “But I couldn’t find an app that offered what I wanted,” she says. “I was literally scribbling down my worries on backs of envelopes.” So the 41-year-old mum from Herefordshire ditched her job in financial services, created Worry Tree – one of 15 approved mental health tools in the NHS app library – and entered the flourishing femtech sector. Continue reading…Technology | The Guardian