Companies accused of using social media influencers to entice young people to try nicotine products
Posing expertly for Instagram snaps, a parade of young and beautiful DJs, models and socialites line up to endorse Velo, a brand of flavoured nicotine pouches made by British American Tobacco (BAT).
Between them, the 26 social media influencers boast 2.2m followers, and an audience that skews young, meaning they are hard to reach through traditional advertising channels.
Continue reading…
Companies accused of using social media influencers to entice young people to try nicotine products
Posing expertly for Instagram snaps, a parade of young and beautiful DJs, models and socialites line up to endorse Velo, a brand of flavoured nicotine pouches made by British American Tobacco (BAT).
Between them, the 26 social media influencers boast 2.2m followers, and an audience that skews young, meaning they are hard to reach through traditional advertising channels. Continue reading…Technology | The Guardian