Why the pure, uncomplicated Wordle is what viral games are all about

In this week’s newsletter: when every game tries to collect our data and monetise our attention, it’s no wonder the world responded positively to one that’s simple, fun and free

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When I was writing last week’s newsletter, I felt like I could still legitimately recommend Wordle as game of the week, because plenty of people still hadn’t heard of it. At the time it had 300,000 players. Now, though, it has millions, and has become ubiquitous; the most viral game since … Pokémon Go?

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In this week’s newsletter: when every game tries to collect our data and monetise our attention, it’s no wonder the world responded positively to one that’s simple, fun and free
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Welcome to Pushing Buttons, the Guardian’s gaming newsletter. If you’d like to receive it in your inbox every week, just pop your email in below – and check your inbox (and spam) for the confirmation email.
When I was writing last week’s newsletter, I felt like I could still legitimately recommend Wordle as game of the week, because plenty of people still hadn’t heard of it. At the time it had 300,000 players. Now, though, it has millions, and has become ubiquitous; the most viral game since … Pokémon Go? Continue reading…Technology | The Guardian

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