Twitter to relax curbs on political ads as revenues drop

Since Elon Musk’s takeover, advertisers have paused spending amid fears of a rise in divisive content

Twitter has said it will relax restrictions on political advertising as it seeks to generate more revenue after Elon Musk’s $44bn (£36.4bn) takeover of the platform.

The social media platform banned political advertising in 2019 after its then chief executive, Jack Dorsey, declared that reaching people with political messages should be “earned, not bought”.

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Since Elon Musk’s takeover, advertisers have paused spending amid fears of a rise in divisive content
Twitter has said it will relax restrictions on political advertising as it seeks to generate more revenue after Elon Musk’s $44bn (£36.4bn) takeover of the platform.
The social media platform banned political advertising in 2019 after its then chief executive, Jack Dorsey, declared that reaching people with political messages should be “earned, not bought”. Continue reading…Technology | The Guardian

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