Month: October 2023

How AI and brain science are helping perfumiers create fragrances

Beauty brands are looking to neuroscent research and technology to sniff out the factors that lure buyers Making perfume is an art that can be traced back to ancient Greece but now modern-day perfumiers are beginning to look beyond their noses to develop the scents most likely to appeal to us. They are, instead, turning …

How AI and brain science are helping perfumiers create fragrances Read More »

The Creator review – a truly original man-v-machine sci-fi spectacular

This visually striking action thriller from Monsters director Gareth Edwards, which takes a sympathetic view of artificial intelligence, is a world-building triumph It took a while, and a rather bumpy false start with the Star Wars franchise (his Rogue One was plagued by rumours of studio interference and extensive reshoots), but with The Creator, the …

The Creator review – a truly original man-v-machine sci-fi spectacular Read More »