Not very demure: TikTok creator faces a legal battle over her own catchphrase
A man in Washington state has trademarked the phrase – but all isn’t lost for Jools LeBron, legal experts say The creator behind TikTok’s “demure” catchphrase has become more mindful of US trademark law. Jools Lebron, an influencer with over 2 million followers on the app, became an overnight sensation after advising on how to …
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