Getting creative: African YouTubers and TikTokers search for ways to make it pay
The £2.4bn sector is thriving, says a new report, as online demand grows for authentic cultural content created outside the global north – but there are still challenges Vlogs by the Nigerian content creator Tayo Aina, on anything from Nigeria’s japa (emigration) wave and voodoo festivals in Benin, to time with the Afrobeats star Davido …
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