{"id":10007,"date":"2023-05-15T16:37:54","date_gmt":"2023-05-15T14:37:54","guid":{"rendered":"https:\/\/costops.com\/index.php\/2023\/05\/15\/the-velvet-hammer-who-is-twitters-new-ceo-and-can-she-fix-its-problems\/"},"modified":"2023-05-15T16:37:54","modified_gmt":"2023-05-15T14:37:54","slug":"the-velvet-hammer-who-is-twitters-new-ceo-and-can-she-fix-its-problems","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/05\/15\/the-velvet-hammer-who-is-twitters-new-ceo-and-can-she-fix-its-problems\/","title":{"rendered":"\u2018The Velvet Hammer\u2019: who is Twitter\u2019s new CEO and can she fix its problems?"},"content":{"rendered":"

Linda Yaccarino is praised for understanding of advertisers \u2013 but Elon Musk must cede enough control<\/p>\n

\u201cI see I have some new followers,\u201d said Linda Yaccarino, adding side-eyes and waving hand emojis to a tongue-in-cheek post<\/a> responding to the social media explosion that followed her unveiling as Twitter\u2019s new chief executive on Friday.<\/p>\n

Still weeks away from taking up the role, Yaccarino, a respected media veteran known in advertising circles as the \u201cVelvet Hammer\u201d for her silky but tough negotiating style, has already had a taste of the shambolic corporate environment that has swept the platform since billionaire Elon Musk bought it for $44bn last October<\/a>.<\/p>\n

Continue reading…<\/a>
\nLinda Yaccarino is praised for understanding of advertisers \u2013 but Elon Musk must cede enough control
\n\u201cI see I have some new followers,\u201d said Linda Yaccarino, adding side-eyes and waving hand emojis to a tongue-in-cheek post responding to the social media explosion that followed her unveiling as Twitter\u2019s new chief executive on Friday.
\nStill weeks away from taking up the role, Yaccarino, a respected media veteran known in advertising circles as the \u201cVelvet Hammer\u201d for her silky but tough negotiating style, has already had a taste of the shambolic corporate environment that has swept the platform since billionaire Elon Musk bought it for $44bn last October. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Linda Yaccarino is praised for understanding of advertisers \u2013 but Elon Musk must cede enough control \u201cI see I have some new followers,\u201d said Linda Yaccarino, adding side-eyes and waving hand emojis to a tongue-in-cheek post responding to the social media explosion that followed her unveiling as Twitter\u2019s new chief executive on Friday. Still weeks …<\/p>\n

\u2018The Velvet Hammer\u2019: who is Twitter\u2019s new CEO and can she fix its problems?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":10008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/10007"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=10007"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/10007\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/10008"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=10007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=10007"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=10007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}