{"id":10525,"date":"2023-06-28T05:37:33","date_gmt":"2023-06-28T03:37:33","guid":{"rendered":"https:\/\/costops.com\/index.php\/2023\/06\/28\/google-may-have-misled-dozens-of-advertisers-and-violated-its-own-guidelines-report\/"},"modified":"2023-06-28T05:37:33","modified_gmt":"2023-06-28T03:37:33","slug":"google-may-have-misled-dozens-of-advertisers-and-violated-its-own-guidelines-report","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/06\/28\/google-may-have-misled-dozens-of-advertisers-and-violated-its-own-guidelines-report\/","title":{"rendered":"Google may have misled dozens of advertisers and violated its own guidelines &#8211; report"},"content":{"rendered":"<p>Google has said the study makes \u201cextremely inaccurate claims\u201d and stated that advertisers are only paying for ads when they are viewed<\/p>\n<p>Google may have misled dozens of business and government advertisers about the viewership of ads running on third party websites and apps, while charging for them, a new report has claimed.<\/p>\n<p>Google\u2019s TrueView is the company\u2019s proprietary video ad product that is displayed not only in YouTube but on third party sites and apps across the internet. Users can skip the ad after five seconds, but an advertiser only gets charged if a user watches 30 seconds \u2013 or the length of the ad if under 30 seconds \u2013 and if the video is playing audio, and isn\u2019t activated by a user passively scrolling past it on the page.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/jun\/28\/google-may-have-misled-dozens-of-advertisers-and-violated-its-own-guidelines-report\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/17b5dd2cc8bb090437da82e3812b468a85aeb63d\/0_75_3653_2193\/master\/3653.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=0df0c8022d9808b81d38612fe2990f3a\" title=\"Google may have misled dozens of advertisers and violated its own guidelines - report\" \/>Google has said the study makes \u201cextremely inaccurate claims\u201d and stated that advertisers are only paying for ads when they are viewed<br \/>\nGoogle may have misled dozens of business and government advertisers about the viewership of ads running on third party websites and apps, while charging for them, a new report has claimed.<br \/>\nGoogle\u2019s TrueView is the company\u2019s proprietary video ad product that is displayed not only in YouTube but on third party sites and apps across the internet. Users can skip the ad after five seconds, but an advertiser only gets charged if a user watches 30 seconds \u2013 or the length of the ad if under 30 seconds \u2013 and if the video is playing audio, and isn\u2019t activated by a user passively scrolling past it on the page. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google has said the study makes \u201cextremely inaccurate claims\u201d and stated that advertisers are only paying for ads when they are viewed Google may have misled dozens of business and government advertisers about the viewership of ads running on third party websites and apps, while charging for them, a new report has claimed. Google\u2019s TrueView &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/06\/28\/google-may-have-misled-dozens-of-advertisers-and-violated-its-own-guidelines-report\/\"> <span class=\"screen-reader-text\">Google may have misled dozens of advertisers and violated its own guidelines &#8211; report<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":10526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/10525"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=10525"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/10525\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/10526"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=10525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=10525"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=10525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}