{"id":10877,"date":"2023-07-24T20:38:07","date_gmt":"2023-07-24T18:38:07","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/07\/24\/x-marks-what-elon-musk-proves-once-again-hes-incredibly-bad-at-naming-things-andrew-lawrence\/"},"modified":"2023-07-24T20:38:07","modified_gmt":"2023-07-24T18:38:07","slug":"x-marks-what-elon-musk-proves-once-again-hes-incredibly-bad-at-naming-things-andrew-lawrence","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/07\/24\/x-marks-what-elon-musk-proves-once-again-hes-incredibly-bad-at-naming-things-andrew-lawrence\/","title":{"rendered":"X marks … what? Elon Musk proves once again he\u2019s incredibly bad at naming things | Andrew Lawrence"},"content":{"rendered":"

From a Tesla range misspelling \u2018sexy\u2019 to naming his own child after an airplane, branding just might not be his strong suit<\/p>\n

On Sunday, in a series of posts that surely won\u2019t be called tweets for much longer, Elon Musk reasoned that his company\u2019s new logo, a badly rendered letter X, embodies<\/a> \u201cthe imperfections in us all that make us unique\u201d. What does he mean by that? He, of course, has no idea. This is a man with a terrible, terrible history for naming things.<\/p>\n

At Tesla, Musk would insist on a model lineup that spelled out the word \u201csexy\u201d, even after there was no chance of Ford relinquishing their copyright on the Model E (so he ended up with Model S, Model 3, Model X, Model Y). At SpaceX, an uninventive moniker in itself, he named his rockets like an improv audience member shouting out random words to inspire a comedy scene: Grasshopper! Merlin! Starship! Musk\u2019s failure of a tunneling concern, the Boring Company, shows he also flair for lame puns that don\u2019t quite land.<\/p>\n

Continue reading…<\/a>
\nFrom a Tesla range misspelling \u2018sexy\u2019 to naming his own child after an airplane, branding just might not be his strong suit
\nOn Sunday, in a series of posts that surely won\u2019t be called tweets for much longer, Elon Musk reasoned that his company\u2019s new logo, a badly rendered letter X, embodies \u201cthe imperfections in us all that make us unique\u201d. What does he mean by that? He, of course, has no idea. This is a man with a terrible, terrible history for naming things.
\nAt Tesla, Musk would insist on a model lineup that spelled out the word \u201csexy\u201d, even after there was no chance of Ford relinquishing their copyright on the Model E (so he ended up with Model S, Model 3, Model X, Model Y). At SpaceX, an uninventive moniker in itself, he named his rockets like an improv audience member shouting out random words to inspire a comedy scene: Grasshopper! Merlin! Starship! Musk\u2019s failure of a tunneling concern, the Boring Company, shows he also flair for lame puns that don\u2019t quite land. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

From a Tesla range misspelling \u2018sexy\u2019 to naming his own child after an airplane, branding just might not be his strong suit On Sunday, in a series of posts that surely won\u2019t be called tweets for much longer, Elon Musk reasoned that his company\u2019s new logo, a badly rendered letter X, embodies \u201cthe imperfections in …<\/p>\n

X marks … what? Elon Musk proves once again he\u2019s incredibly bad at naming things | Andrew Lawrence<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":10878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/10877"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=10877"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/10877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/10878"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=10877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=10877"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=10877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}