{"id":10957,"date":"2023-07-29T08:38:37","date_gmt":"2023-07-29T06:38:37","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/07\/29\/the-guardian-view-on-twitters-rebranding-x-marks-an-everything-or-nothing-gamble-editorial\/"},"modified":"2023-07-29T08:38:37","modified_gmt":"2023-07-29T06:38:37","slug":"the-guardian-view-on-twitters-rebranding-x-marks-an-everything-or-nothing-gamble-editorial","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/07\/29\/the-guardian-view-on-twitters-rebranding-x-marks-an-everything-or-nothing-gamble-editorial\/","title":{"rendered":"The Guardian view on Twitter\u2019s rebranding: X marks an everything or nothing gamble | Editorial"},"content":{"rendered":"

Elon Musk\u2019s latest bid to save the social media platform by a changing its name is part of a desperate attempt at world domination<\/p>\n

Elon Musk\u2019s latest change to Twitter, the social media platform he has appeared intent on sabotaging ever since he was strong-armed into honouring his commitment<\/a> to buy it, appears to be the most baffling yet. In place of a chirruping blue bird, he has substituted a \u201cminimalist art deco\u201d<\/a> X, which was beamed across the facade of the firm\u2019s San Francisco headquarters this week.<\/p>\n

Mr Musk, one analyst told the Guardian<\/a>, had \u201csinglehandedly wiped out over 15 years of a brand name that has secured its place in our cultural lexicon\u201d. It\u2019s hard to disagree. The blue bird had a charm that the ominous X does not. One graphic designer thought<\/a> the new logo \u201cunwelcoming and threatening\u201d. In replacing the gentle invitation of a tweet with something more darkly anonymous, the world\u2019s richest person might be expressing more than he intended.<\/p>\n

Continue reading…<\/a>
\nElon Musk\u2019s latest bid to save the social media platform by a changing its name is part of a desperate attempt at world domination
\nElon Musk\u2019s latest change to Twitter, the social media platform he has appeared intent on sabotaging ever since he was strong-armed into honouring his commitment to buy it, appears to be the most baffling yet. In place of a chirruping blue bird, he has substituted a \u201cminimalist art deco\u201d X, which was beamed across the facade of the firm\u2019s San Francisco headquarters this week.
\nMr Musk, one analyst told the Guardian, had \u201csinglehandedly wiped out over 15 years of a brand name that has secured its place in our cultural lexicon\u201d. It\u2019s hard to disagree. The blue bird had a charm that the ominous X does not. One graphic designer thought the new logo \u201cunwelcoming and threatening\u201d. In replacing the gentle invitation of a tweet with something more darkly anonymous, the world\u2019s richest person might be expressing more than he intended. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Elon Musk\u2019s latest bid to save the social media platform by a changing its name is part of a desperate attempt at world domination Elon Musk\u2019s latest change to Twitter, the social media platform he has appeared intent on sabotaging ever since he was strong-armed into honouring his commitment to buy it, appears to be …<\/p>\n

The Guardian view on Twitter\u2019s rebranding: X marks an everything or nothing gamble | Editorial<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":10958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/10957"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=10957"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/10957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/10958"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=10957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=10957"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=10957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}