{"id":11109,"date":"2023-08-08T13:37:17","date_gmt":"2023-08-08T11:37:17","guid":{"rendered":"https:\/\/costops.com\/index.php\/2023\/08\/08\/where-did-i-get-my-top-tiktok-how-shopping-went-social-and-hooked-a-new-generation\/"},"modified":"2023-08-08T13:37:17","modified_gmt":"2023-08-08T11:37:17","slug":"where-did-i-get-my-top-tiktok-how-shopping-went-social-and-hooked-a-new-generation","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/08\/08\/where-did-i-get-my-top-tiktok-how-shopping-went-social-and-hooked-a-new-generation\/","title":{"rendered":"\u2018Where did I get my top? TikTok!\u2019 How shopping went social \u2013 and hooked a new generation"},"content":{"rendered":"

From a sweetshop in Stevenage to good old Marks & Spencer, British businesses are using live events to spice up their online businesses. And the money is pouring in \u2026<\/p>\n

Zainab Hakim finds it tiring to go to the shops but thinks she might be addicted to shopping. She\u2019s a 23-year-old receptionist from Birmingham, and doesn\u2019t visit the high street to buy clothes \u2013 she watches sellers livestream on the social media site TikTok, peddling their wares in real time. With a couple of clicks, she can buy things via the app. \u201cI probably have an addiction at this point,\u201d she says. \u201cI just get sucked in.\u201d<\/p>\n

At any time of day, you can scroll through TikTok Live and see someone selling all sorts of things \u2013 from clothes to fitness equipment to toys to sweets, cakes, crystals and coffee mugs. One afternoon in 2022, Hakim bought eight items from eight sellers. \u201cIt\u2019s things you don\u2019t even need,\u201d she says. Recently, she bought a kitchen gadget that spiralises potatoes, simply because \u201cit looked cool\u201d. She especially likes buying clothes because, \u201cYou can ask them to show you the material and they\u2019ll bring it up close to the camera so you get an idea of what you\u2019re buying.\u201d<\/p>\n

Continue reading…<\/a>
\nFrom a sweetshop in Stevenage to good old Marks & Spencer, British businesses are using live events to spice up their online businesses. And the money is pouring in \u2026
\nZainab Hakim finds it tiring to go to the shops but thinks she might be addicted to shopping. She\u2019s a 23-year-old receptionist from Birmingham, and doesn\u2019t visit the high street to buy clothes \u2013 she watches sellers livestream on the social media site TikTok, peddling their wares in real time. With a couple of clicks, she can buy things via the app. \u201cI probably have an addiction at this point,\u201d she says. \u201cI just get sucked in.\u201d
\nAt any time of day, you can scroll through TikTok Live and see someone selling all sorts of things \u2013 from clothes to fitness equipment to toys to sweets, cakes, crystals and coffee mugs. One afternoon in 2022, Hakim bought eight items from eight sellers. \u201cIt\u2019s things you don\u2019t even need,\u201d she says. Recently, she bought a kitchen gadget that spiralises potatoes, simply because \u201cit looked cool\u201d. She especially likes buying clothes because, \u201cYou can ask them to show you the material and they\u2019ll bring it up close to the camera so you get an idea of what you\u2019re buying.\u201d Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

From a sweetshop in Stevenage to good old Marks & Spencer, British businesses are using live events to spice up their online businesses. And the money is pouring in \u2026 Zainab Hakim finds it tiring to go to the shops but thinks she might be addicted to shopping. She\u2019s a 23-year-old receptionist from Birmingham, and …<\/p>\n

\u2018Where did I get my top? TikTok!\u2019 How shopping went social \u2013 and hooked a new generation<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":11110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/11109"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=11109"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/11109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/11110"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=11109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=11109"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=11109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}