{"id":11199,"date":"2023-08-14T20:38:35","date_gmt":"2023-08-14T18:38:35","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/08\/14\/threads-app-usage-plummets-despite-initial-promise-as-refuge-from-twitter\/"},"modified":"2023-08-14T20:38:35","modified_gmt":"2023-08-14T18:38:35","slug":"threads-app-usage-plummets-despite-initial-promise-as-refuge-from-twitter","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/08\/14\/threads-app-usage-plummets-despite-initial-promise-as-refuge-from-twitter\/","title":{"rendered":"Threads app usage plummets despite initial promise as refuge from Twitter"},"content":{"rendered":"<p>Social media app, launched in the wake of Twitter chaos, recorded 576,000 active users in August, down 79% from 2.3 million in July<\/p>\n<p>The daily usage of Threads, Meta\u2019s answer to Twitter, continues to slump after a strong start in its first weeks of existence.<\/p>\n<p>Engagement with the social media app is down 79% from a high of 2.3 million active users in early July to 576,000 as of 7 August, <a href=\"https:\/\/www.similarweb.com\/blog\/insights\/social-media-news\/threads-first-month\/\">according to Similarweb<\/a>, a digital intelligence platform.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/aug\/14\/threads-app-slump-daily-active-users-twitter-competition\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/6061e55cfa179030fb91f7fff1d827df5ae1b9d7\/0_42_4000_2401\/master\/4000.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=5a959af79fae8b6f4cd70cfed634d6c2\" title=\"Threads app usage plummets despite initial promise as refuge from Twitter\" \/>Social media app, launched in the wake of Twitter chaos, recorded 576,000 active users in August, down 79% from 2.3 million in July<br \/>\nThe daily usage of Threads, Meta\u2019s answer to Twitter, continues to slump after a strong start in its first weeks of existence.<br \/>\nEngagement with the social media app is down 79% from a high of 2.3 million active users in early July to 576,000 as of 7 August, according to Similarweb, a digital intelligence platform. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media app, launched in the wake of Twitter chaos, recorded 576,000 active users in August, down 79% from 2.3 million in July The daily usage of Threads, Meta\u2019s answer to Twitter, continues to slump after a strong start in its first weeks of existence. Engagement with the social media app is down 79% from &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/08\/14\/threads-app-usage-plummets-despite-initial-promise-as-refuge-from-twitter\/\"> <span class=\"screen-reader-text\">Threads app usage plummets despite initial promise as refuge from Twitter<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":11200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/11199"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=11199"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/11199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/11200"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=11199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=11199"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=11199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}