{"id":1141,"date":"2021-04-13T23:31:27","date_gmt":"2021-04-13T21:31:27","guid":{"rendered":"http:\/\/costops.com\/index.php\/2021\/04\/13\/just-say-no-negativity-is-secret-of-political-tweet-success-study-finds\/"},"modified":"2021-04-13T23:31:27","modified_gmt":"2021-04-13T21:31:27","slug":"just-say-no-negativity-is-secret-of-political-tweet-success-study-finds","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2021\/04\/13\/just-say-no-negativity-is-secret-of-political-tweet-success-study-finds\/","title":{"rendered":"Just say no: negativity is secret of political tweet success, study finds"},"content":{"rendered":"

Want to go viral on Twitter? Steer clear of positive terms, Spanish researchers say<\/p>\n

You\u2019ve treated your Twitter followers to a pithy 280-character comment about the government\u2019s latest gaffe \u2013 but what gives your tweet the fuel to spread like wildfire? It\u2019s how negative the tweet is, say researchers, that raises its chances of going viral, at least in the political context.<\/p>\n

Previous studies have suggested that the main factors affecting the virality of a tweet are user features (such as the number of followers), specific tweet features (number of URLs, hashtags and so on), and aspects of the tweet topic \u2013 but few have investigated the importance of a specific type of sentiment as an overarching link among these factors.<\/p>\n

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\nWant to go viral on Twitter? Steer clear of positive terms, Spanish researchers say
\nYou\u2019ve treated your Twitter followers to a pithy 280-character comment about the government\u2019s latest gaffe \u2013 but what gives your tweet the fuel to spread like wildfire? It\u2019s how negative the tweet is, say researchers, that raises its chances of going viral, at least in the political context.
\nPrevious studies have suggested that the main factors affecting the virality of a tweet are user features (such as the number of followers), specific tweet features (number of URLs, hashtags and so on), and aspects of the tweet topic \u2013 but few have investigated the importance of a specific type of sentiment as an overarching link among these factors. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Want to go viral on Twitter? Steer clear of positive terms, Spanish researchers say You\u2019ve treated your Twitter followers to a pithy 280-character comment about the government\u2019s latest gaffe \u2013 but what gives your tweet the fuel to spread like wildfire? It\u2019s how negative the tweet is, say researchers, that raises its chances of going …<\/p>\n

Just say no: negativity is secret of political tweet success, study finds<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":1142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/1141"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=1141"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/1141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/1142"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=1141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=1141"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=1141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}