{"id":11509,"date":"2023-09-12T11:37:18","date_gmt":"2023-09-12T09:37:18","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/09\/12\/techscape-tiktok-took-over-social-media-with-its-uncanny-algorithm-but-at-what-cost\/"},"modified":"2023-09-12T11:37:18","modified_gmt":"2023-09-12T09:37:18","slug":"techscape-tiktok-took-over-social-media-with-its-uncanny-algorithm-but-at-what-cost","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/09\/12\/techscape-tiktok-took-over-social-media-with-its-uncanny-algorithm-but-at-what-cost\/","title":{"rendered":"TechScape: TikTok took over social media with its uncanny algorithm \u2013 but at what cost?"},"content":{"rendered":"<p>In their attempts to mimic the video-sharing site\u2019s success, Facebook, YouTube and others might have signed their own death warrants<\/p>\n<p><strong>\u2022 <a href=\"https:\/\/ablink.editorial.theguardian.com\/ss\/c\/TBl-lE0k4WbTlFRn6v-lQXxTpTslqnvUsR2ofAkC00vqkHXqakTSxrykj9mrdACFo11SPMvm9ONAti2JcHBqUgcduObToxycReEYHcTAh6nov_u_7l464yKkl5CZpPeg-CqG3ueb-8UiDZ4dOkhK_xu6BZysaGtGOA-w2_0KTqLsMBLqZrcGelEg-7T5C6DRfMSsX1Wcyrv2RlHjbzIGx0ePxMD7meIXmznkqCFxtrflV_YvxDV9cqXgzdq7c2-9qYTW0MyIMCG7p9sc7wIKCg\/3ha\/N7031ZxvS8Cv2AmB8PHP-g\/h27\/towm4HqYM1UtQe3kzAkaoAWT_zh9HyZuTvPyJCk6JeE\">Don\u2019t get TechScape delivered to your inbox? Sign up for the free newsletter here<\/a><\/strong><\/p>\n<p>In the mid-2010s, social media was simple. Instagram was for your pictures, Twitter for your feelings and Facebook to see who from your past was getting engaged, married, pregnant, or divorced. This period was also one of relative bliss for tech companies: Facebook\u2019s active users were drastically increasing quarter over quarter, and Instagram <a href=\"https:\/\/techcrunch.com\/2017\/04\/26\/instagram-700-million-users\/\">had doubled<\/a> its active users in just two years. Even Twitter, which had gone through a rough patch, was <a href=\"https:\/\/www.forbes.com\/sites\/greatspeculations\/2017\/04\/27\/twitters-surprising-user-growth-bodes-well-for-2017\/?sh=44064082e11c\">regaining its footing<\/a>. Like all good things, it couldn\u2019t last.<\/p>\n<p>A <a href=\"https:\/\/www.pewresearch.org\/internet\/2022\/08\/10\/teens-social-media-and-technology-2022\/pj_2022-08-10_teens-and-tech_0-01a\/\">Pew Research Center study<\/a> found that, by 2022, teenagers had all but abandoned Facebook, significantly denting its cultural cachet. Instagram had similarly <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2022\/11\/instagram-tiktok-twitter-social-media-competition\/672305\/\">disillusioned its users<\/a>, and Twitter, recently bought by Elon Musk and rebranded as X, doesn\u2019t seem to even know what its name is any more. Many apps that comfortably dominated the 2010s are meeting their reputational downfalls because they tried to compete with a new social media app \u2013 and failed. Turns out, no one \u2013 <a href=\"https:\/\/www.politico.com\/news\/2023\/04\/16\/why-washington-wont-ban-tiktok-00091690\">not even the US Congress<\/a> \u2013 is a match for TikTok. After almost four years of tech companies vying for dominance over the app, it\u2019s time to call it: TikTok has won.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/sep\/12\/techscape-tiktok-algorithm-social-media-war-facebook-instagram-youtube\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/b0849ab63b0f20a6d6aba487fbdd7ee8bf2a36b2\/0_0_2994_1788\/master\/2994.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=f925d2b796584c0ad342e9d05e4e84bd\" title=\"TechScape: TikTok took over social media with its uncanny algorithm \u2013 but at what cost?\" \/>In their attempts to mimic the video-sharing site\u2019s success, Facebook, YouTube and others might have signed their own death warrants<br \/>\n\u2022 Don\u2019t get TechScape delivered to your inbox? Sign up for the free newsletter here<br \/>\nIn the mid-2010s, social media was simple. Instagram was for your pictures, Twitter for your feelings and Facebook to see who from your past was getting engaged, married, pregnant, or divorced. This period was also one of relative bliss for tech companies: Facebook\u2019s active users were drastically increasing quarter over quarter, and Instagram had doubled its active users in just two years. Even Twitter, which had gone through a rough patch, was regaining its footing. Like all good things, it couldn\u2019t last.<br \/>\nA Pew Research Center study found that, by 2022, teenagers had all but abandoned Facebook, significantly denting its cultural cachet. Instagram had similarly disillusioned its users, and Twitter, recently bought by Elon Musk and rebranded as X, doesn\u2019t seem to even know what its name is any more. Many apps that comfortably dominated the 2010s are meeting their reputational downfalls because they tried to compete with a new social media app \u2013 and failed. Turns out, no one \u2013 not even the US Congress \u2013 is a match for TikTok. After almost four years of tech companies vying for dominance over the app, it\u2019s time to call it: TikTok has won. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In their attempts to mimic the video-sharing site\u2019s success, Facebook, YouTube and others might have signed their own death warrants \u2022 Don\u2019t get TechScape delivered to your inbox? Sign up for the free newsletter here In the mid-2010s, social media was simple. Instagram was for your pictures, Twitter for your feelings and Facebook to see &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/09\/12\/techscape-tiktok-took-over-social-media-with-its-uncanny-algorithm-but-at-what-cost\/\"> <span class=\"screen-reader-text\">TechScape: TikTok took over social media with its uncanny algorithm \u2013 but at what cost?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":11510,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/11509"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=11509"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/11509\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/11510"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=11509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=11509"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=11509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}