{"id":11741,"date":"2023-10-01T09:38:34","date_gmt":"2023-10-01T07:38:34","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/10\/01\/how-ai-and-brain-science-are-helping-perfumiers-create-fragrances\/"},"modified":"2023-10-01T09:38:34","modified_gmt":"2023-10-01T07:38:34","slug":"how-ai-and-brain-science-are-helping-perfumiers-create-fragrances","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/10\/01\/how-ai-and-brain-science-are-helping-perfumiers-create-fragrances\/","title":{"rendered":"How AI and brain science are helping perfumiers create fragrances"},"content":{"rendered":"<p>Beauty brands are looking to neuroscent research and technology to sniff out the factors that lure buyers<\/p>\n<p>Making perfume is an art that can be traced back to ancient Greece but now modern-day perfumiers are beginning to look beyond their noses to develop the scents most likely to appeal to us. They are, instead, turning to AI.<\/p>\n<p><a href=\"https:\/\/www.theguardian.com\/fashion\/fragrance\" title=\"\">Perfumes<\/a> can now be designed to trigger emotional responses using ingredients known as neuroscents \u2013 odours shown by biometric measures to arouse different positive feelings such as calm, euphoria or sleepiness.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/oct\/01\/how-ai-and-brain-science-are-helping-perfumiers-create-fragrances\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/652e19cc75124ed9a9090d6e6e7139299727e574\/0_150_4500_2700\/master\/4500.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=5e468b9da5315574b477cedac2f1fe37\" title=\"How AI and brain science are helping perfumiers create fragrances\" \/>Beauty brands are looking to neuroscent research and technology to sniff out the factors that lure buyers<br \/>\nMaking perfume is an art that can be traced back to ancient Greece but now modern-day perfumiers are beginning to look beyond their noses to develop the scents most likely to appeal to us. They are, instead, turning to AI.<br \/>\nPerfumes can now be designed to trigger emotional responses using ingredients known as neuroscents \u2013 odours shown by biometric measures to arouse different positive feelings such as calm, euphoria or sleepiness. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Beauty brands are looking to neuroscent research and technology to sniff out the factors that lure buyers Making perfume is an art that can be traced back to ancient Greece but now modern-day perfumiers are beginning to look beyond their noses to develop the scents most likely to appeal to us. They are, instead, turning &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/10\/01\/how-ai-and-brain-science-are-helping-perfumiers-create-fragrances\/\"> <span class=\"screen-reader-text\">How AI and brain science are helping perfumiers create fragrances<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":11742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/11741"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=11741"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/11741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/11742"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=11741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=11741"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=11741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}