{"id":12469,"date":"2023-12-01T21:38:19","date_gmt":"2023-12-01T20:38:19","guid":{"rendered":"http:\/\/costops.com\/index.php\/2023\/12\/01\/x-struggling-to-win-advertisers-back-after-elon-musks-profane-outburst\/"},"modified":"2023-12-01T21:38:19","modified_gmt":"2023-12-01T20:38:19","slug":"x-struggling-to-win-advertisers-back-after-elon-musks-profane-outburst","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/12\/01\/x-struggling-to-win-advertisers-back-after-elon-musks-profane-outburst\/","title":{"rendered":"X struggling to win advertisers back after Elon Musk\u2019s profane outburst"},"content":{"rendered":"<p>X plans to cater to small and medium-sized businesses as big advertisers pull their dollars<\/p>\n<p>Major advertisers like Disney, IBM and Apple are still withholding ad dollars from Elon Musk\u2019s X two weeks after its owner <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/nov\/16\/elon-musk-antisemitic-tweet-adl\">endorsed an antisemitic tweet<\/a> and two days after he launched an <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/nov\/29\/elon-musk-hurls-defiant-profanity-laced-retort-at-fleeing-advertisers\">invective-laden tirade to describe his feelings about the pull back<\/a>. Marketing agencies are pulling back from it as well. In response, X has said it plans to attract smaller and medium-sized businesses to prop up its income.<\/p>\n<p>\u201cSmall and medium businesses are a very significant engine that we have definitely underplayed for a long time,\u201d a statement given by <a href=\"https:\/\/www.ft.com\/content\/cdf789a2-8872-41fe-94e7-ff30ebe631b7\">the company to the Financial Times on Friday<\/a> reads. \u201cIt [was] always part of the plan \u2013 now we will go even further with it.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2023\/dec\/01\/x-twitter-advertisers-elon-musk-outburst\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/38f243218a953af55bd1fc9b740a52ecd33b8116\/0_134_5254_3153\/master\/5254.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=8141757c2954af7392a2e6e9a765d536\" title=\"X struggling to win advertisers back after Elon Musk\u2019s profane outburst\" \/>X plans to cater to small and medium-sized businesses as big advertisers pull their dollars<br \/>\nMajor advertisers like Disney, IBM and Apple are still withholding ad dollars from Elon Musk\u2019s X two weeks after its owner endorsed an antisemitic tweet and two days after he launched an invective-laden tirade to describe his feelings about the pull back. Marketing agencies are pulling back from it as well. In response, X has said it plans to attract smaller and medium-sized businesses to prop up its income.<br \/>\n\u201cSmall and medium businesses are a very significant engine that we have definitely underplayed for a long time,\u201d a statement given by the company to the Financial Times on Friday reads. \u201cIt [was] always part of the plan \u2013 now we will go even further with it.\u201d Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X plans to cater to small and medium-sized businesses as big advertisers pull their dollars Major advertisers like Disney, IBM and Apple are still withholding ad dollars from Elon Musk\u2019s X two weeks after its owner endorsed an antisemitic tweet and two days after he launched an invective-laden tirade to describe his feelings about the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2023\/12\/01\/x-struggling-to-win-advertisers-back-after-elon-musks-profane-outburst\/\"> <span class=\"screen-reader-text\">X struggling to win advertisers back after Elon Musk\u2019s profane outburst<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":12470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/12469"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=12469"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/12469\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/12470"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=12469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=12469"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=12469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}