{"id":12487,"date":"2023-12-04T10:37:57","date_gmt":"2023-12-04T09:37:57","guid":{"rendered":"https:\/\/costops.com\/index.php\/2023\/12\/04\/who-wants-to-farm-potatoes-in-the-metaverse-exploring-robloxs-corporate-hell-worlds\/"},"modified":"2023-12-04T10:37:57","modified_gmt":"2023-12-04T09:37:57","slug":"who-wants-to-farm-potatoes-in-the-metaverse-exploring-robloxs-corporate-hell-worlds","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2023\/12\/04\/who-wants-to-farm-potatoes-in-the-metaverse-exploring-robloxs-corporate-hell-worlds\/","title":{"rendered":"Who wants to farm potatoes in the metaverse? Exploring Roblox\u2019s corporate hell-worlds"},"content":{"rendered":"

Everyone from Samsung to Victoria\u2019s Secret is getting in on Roblox. We hunted down the very worst branded experiences in the all-ages game platform (and an unofficial Ryanair world)<\/p>\n

Gone are the days where a billboard at the side of the road and an expensive TV advert during the X Factor were enough to get your product noticed. Now you\u2019ve got to advertise in online video games, such as Roblox. If you haven\u2019t heard of Roblox, it\u2019s basically a more rubbish version of Minecraft. Instead of creating worlds, people \u2013 mostly children \u2013 create complete games. Then, they can upload and potentially monetise them.<\/p>\n

Roblox now houses more than 50m games that can be played on your phone, computer or games console, and 19% of all children in the UK are said to play it. It has had its success stories, turning the occasional teenager into a millionaire from their bedroom, but it also has a dark side, with children running up bills in the thousands buying pixelated meta-tat and, worse, receiving allegations of games being used for grooming<\/a>. But none of that has stopped corporations getting involved with their own branded Roblox worlds. Who wouldn\u2019t want to virtually recreate the thrills and spills of checking in to a budget airline flight, or learn how frozen chips are made? We trawled our way through the worst Roblox corporate tie-ins and an unofficial Ryanair world, so you don\u2019t have to.<\/p>\n

Continue reading…<\/a>
\nEveryone from Samsung to Victoria\u2019s Secret is getting in on Roblox. We hunted down the very worst branded experiences in the all-ages game platform (and an unofficial Ryanair world)
\nGone are the days where a billboard at the side of the road and an expensive TV advert during the X Factor were enough to get your product noticed. Now you\u2019ve got to advertise in online video games, such as Roblox. If you haven\u2019t heard of Roblox, it\u2019s basically a more rubbish version of Minecraft. Instead of creating worlds, people \u2013 mostly children \u2013 create complete games. Then, they can upload and potentially monetise them.
\nRoblox now houses more than 50m games that can be played on your phone, computer or games console, and 19% of all children in the UK are said to play it. It has had its success stories, turning the occasional teenager into a millionaire from their bedroom, but it also has a dark side, with children running up bills in the thousands buying pixelated meta-tat and, worse, receiving allegations of games being used for grooming. But none of that has stopped corporations getting involved with their own branded Roblox worlds. Who wouldn\u2019t want to virtually recreate the thrills and spills of checking in to a budget airline flight, or learn how frozen chips are made? We trawled our way through the worst Roblox corporate tie-ins and an unofficial Ryanair world, so you don\u2019t have to. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Everyone from Samsung to Victoria\u2019s Secret is getting in on Roblox. We hunted down the very worst branded experiences in the all-ages game platform (and an unofficial Ryanair world) Gone are the days where a billboard at the side of the road and an expensive TV advert during the X Factor were enough to get …<\/p>\n

Who wants to farm potatoes in the metaverse? Exploring Roblox\u2019s corporate hell-worlds<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":12488,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/12487"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=12487"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/12487\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/12488"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=12487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=12487"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=12487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}