{"id":12853,"date":"2024-01-09T05:37:15","date_gmt":"2024-01-09T04:37:15","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/01\/09\/the-vinted-phenomenon-how-one-woman-sold-her-clothes-and-created-a-billion-dollar-company\/"},"modified":"2024-01-09T05:37:15","modified_gmt":"2024-01-09T04:37:15","slug":"the-vinted-phenomenon-how-one-woman-sold-her-clothes-and-created-a-billion-dollar-company","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/01\/09\/the-vinted-phenomenon-how-one-woman-sold-her-clothes-and-created-a-billion-dollar-company\/","title":{"rendered":"The Vinted phenomenon: how one woman sold her clothes \u2013 and created a billion-dollar company"},"content":{"rendered":"<p>In 2008, Milda Mitkute and a friend set up a website to clear out her closet. It soon grew exponentially. Now Vinted has 16 million UK users and is the first Lithuanian \u2018unicorn\u2019. Can it make secondhand our first choice?<\/p>\n<p>When is a jumble sale also a billion-euro tech startup? When it has 500m items for sale and 105 million users.<\/p>\n<p>I am in Vilnius, Lithuania, at the headquarters of <a href=\"https:\/\/www.vinted.co.uk\/\">Vinted<\/a>, the slick, easy-to-use app where users can buy and sell secondhand clothes, shoes and gadgets. If you haven\u2019t used Vinted yet, you certainly know someone who has. In the UK, it has an astonishing 16 million users \u2013 nearly one-quarter of the population \u2013 and is taking on more established rivals, including Depop and eBay.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/fashion\/2024\/jan\/09\/the-vinted-phenomenon-how-one-woman-sold-her-clothes-and-created-a-billion-dollar-company\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/09f28d1886605bf99537c33586e9b53d60a2a823\/354_1466_2797_1678\/master\/2797.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=f2e464fb16d2f441beeea5ed5d6d4846\" title=\"The Vinted phenomenon: how one woman sold her clothes \u2013 and created a billion-dollar company\" \/>In 2008, Milda Mitkute and a friend set up a website to clear out her closet. It soon grew exponentially. Now Vinted has 16 million UK users and is the first Lithuanian \u2018unicorn\u2019. Can it make secondhand our first choice?<br \/>\nWhen is a jumble sale also a billion-euro tech startup? When it has 500m items for sale and 105 million users.<br \/>\nI am in Vilnius, Lithuania, at the headquarters of Vinted, the slick, easy-to-use app where users can buy and sell secondhand clothes, shoes and gadgets. If you haven\u2019t used Vinted yet, you certainly know someone who has. In the UK, it has an astonishing 16 million users \u2013 nearly one-quarter of the population \u2013 and is taking on more established rivals, including Depop and eBay. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2008, Milda Mitkute and a friend set up a website to clear out her closet. It soon grew exponentially. Now Vinted has 16 million UK users and is the first Lithuanian \u2018unicorn\u2019. Can it make secondhand our first choice? When is a jumble sale also a billion-euro tech startup? When it has 500m items &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2024\/01\/09\/the-vinted-phenomenon-how-one-woman-sold-her-clothes-and-created-a-billion-dollar-company\/\"> <span class=\"screen-reader-text\">The Vinted phenomenon: how one woman sold her clothes \u2013 and created a billion-dollar company<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":12854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/12853"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=12853"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/12853\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/12854"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=12853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=12853"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=12853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}