{"id":13071,"date":"2024-01-24T11:37:58","date_gmt":"2024-01-24T10:37:58","guid":{"rendered":"http:\/\/costops.com\/index.php\/2024\/01\/24\/forty-years-ago-apple-debuted-a-computer-that-changed-our-world-for-good-or-ill-siva-vaidhyanathan\/"},"modified":"2024-01-24T11:37:58","modified_gmt":"2024-01-24T10:37:58","slug":"forty-years-ago-apple-debuted-a-computer-that-changed-our-world-for-good-or-ill-siva-vaidhyanathan","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/01\/24\/forty-years-ago-apple-debuted-a-computer-that-changed-our-world-for-good-or-ill-siva-vaidhyanathan\/","title":{"rendered":"Forty years ago Apple debuted a computer that changed our world, for good or ill | Siva Vaidhyanathan"},"content":{"rendered":"

In many ways, the long 21st century began when Apple launched the Macintosh with its \u20181984\u2019 Super Bowl ad<\/p>\n

On Sunday, 22 January 1984, the Los Angeles Raiders defeated the Washington (then) Redskins 38-9 in Super Bowl XVIII. With the exception of a few aging Raiders\u2019 fans, what we all remember better from that evening 40 years ago was one advertisement that set the tone for a techno-optimism that would dominate the 21st century.<\/p>\n

The ad<\/a> showed an auditorium full of zombie-like figures watching a projection of an elderly leader who resembled the Emperor from 1980\u2019s The Empire Strikes Back. A young, athletic woman in red and white (the colors of the flag of Poland, which had been engaging in a massive labor uprising against the Soviet-controlled communist state) twirls a hammer and throws it through the screen framing the leader\u2019s face, just as armored police rush in to try to stop her.<\/p>\n

Siva Vaidhyanathan is a professor of media studies at the University of Virginia and the author of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy. He is also a Guardian US columnist<\/p>\n

Continue reading…<\/a>
\nIn many ways, the long 21st century began when Apple launched the Macintosh with its \u20181984\u2019 Super Bowl ad
\nOn Sunday, 22 January 1984, the Los Angeles Raiders defeated the Washington (then) Redskins 38-9 in Super Bowl XVIII. With the exception of a few aging Raiders\u2019 fans, what we all remember better from that evening 40 years ago was one advertisement that set the tone for a techno-optimism that would dominate the 21st century.
\nThe ad showed an auditorium full of zombie-like figures watching a projection of an elderly leader who resembled the Emperor from 1980\u2019s The Empire Strikes Back. A young, athletic woman in red and white (the colors of the flag of Poland, which had been engaging in a massive labor uprising against the Soviet-controlled communist state) twirls a hammer and throws it through the screen framing the leader\u2019s face, just as armored police rush in to try to stop her.
\nSiva Vaidhyanathan is a professor of media studies at the University of Virginia and the author of Antisocial Media: How Facebook Disconnects Us and Undermines Democracy. He is also a Guardian US columnist Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

In many ways, the long 21st century began when Apple launched the Macintosh with its \u20181984\u2019 Super Bowl ad On Sunday, 22 January 1984, the Los Angeles Raiders defeated the Washington (then) Redskins 38-9 in Super Bowl XVIII. With the exception of a few aging Raiders\u2019 fans, what we all remember better from that evening …<\/p>\n

Forty years ago Apple debuted a computer that changed our world, for good or ill | Siva Vaidhyanathan<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":13072,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/13071"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=13071"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/13071\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/13072"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=13071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=13071"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=13071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}