{"id":1337,"date":"2021-04-30T12:39:16","date_gmt":"2021-04-30T10:39:16","guid":{"rendered":"http:\/\/costops.com\/index.php\/2021\/04\/30\/how-youtubers-turned-running-for-london-mayor-into-content\/"},"modified":"2021-04-30T12:39:16","modified_gmt":"2021-04-30T10:39:16","slug":"how-youtubers-turned-running-for-london-mayor-into-content","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2021\/04\/30\/how-youtubers-turned-running-for-london-mayor-into-content\/","title":{"rendered":"How YouTubers turned running for London mayor into content"},"content":{"rendered":"

Several internet personalities will be on the ballot on 6 May, though most know they have no chance of winning<\/p>\n

Niko Omilana will not be elected mayor of London next week. But the 23-year-old YouTuber prankster and mayoral candidate, who is polling just behind the Lib Dems and the Greens, is still likely to emerge from the contest as a winner.<\/p>\n

\u201cContent is his priority,\u201d said Omilana\u2019s manager, Grace O\u2019Reilly, who happily accepts her client has no chance of beating Labour\u2019s Sadiq Khan. \u201cIn terms of the cost of his campaign, it\u2019s an investment for him. There\u2019s no profits to be made off the back of it but with the marketing there\u2019ll be a lot more brands interested in Niko Omilana.\u201d<\/p>\n

Continue reading…<\/a>
\nSeveral internet personalities will be on the ballot on 6 May, though most know they have no chance of winning
\nNiko Omilana will not be elected mayor of London next week. But the 23-year-old YouTuber prankster and mayoral candidate, who is polling just behind the Lib Dems and the Greens, is still likely to emerge from the contest as a winner.
\n\u201cContent is his priority,\u201d said Omilana\u2019s manager, Grace O\u2019Reilly, who happily accepts her client has no chance of beating Labour\u2019s Sadiq Khan. \u201cIn terms of the cost of his campaign, it\u2019s an investment for him. There\u2019s no profits to be made off the back of it but with the marketing there\u2019ll be a lot more brands interested in Niko Omilana.\u201d Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Several internet personalities will be on the ballot on 6 May, though most know they have no chance of winning Niko Omilana will not be elected mayor of London next week. But the 23-year-old YouTuber prankster and mayoral candidate, who is polling just behind the Lib Dems and the Greens, is still likely to emerge …<\/p>\n

How YouTubers turned running for London mayor into content<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":1338,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/1337"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/1337\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/1338"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}