{"id":1391,"date":"2021-05-07T10:54:15","date_gmt":"2021-05-07T08:54:15","guid":{"rendered":"https:\/\/costops.com\/index.php\/2021\/05\/07\/like-uber-but-for-cremations-i-created-a-2m-funeral-startup-and-became-a-monster\/"},"modified":"2021-05-07T10:54:15","modified_gmt":"2021-05-07T08:54:15","slug":"like-uber-but-for-cremations-i-created-a-2m-funeral-startup-and-became-a-monster","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2021\/05\/07\/like-uber-but-for-cremations-i-created-a-2m-funeral-startup-and-became-a-monster\/","title":{"rendered":"\u2018Like Uber, but for cremations\u2019: I created a $2m funeral startup \u2013 and became a monster"},"content":{"rendered":"

The company I founded in my 20s exploited vulnerable people for profit. I was a merchant of death, and a charlatan<\/p>\n

A few years ago I sat on the phone, as a first-time CEO of a funeral start up in my 20s, trying to convince a woman to buy a $1,799 necklace filled with her mother\u2019s ashes.<\/p>\n

\u201cWell, Katherine. It\u2019s really beautiful.\u201d I paused for dramatic effect. \u201cWe take a charm that you like, let\u2019s say a dove, or a cross \u2013 or maybe something that meant something to Marcella. And then we fill it with some of her ashes. Whenever you wear it, it\u2019s like Marcella is with you \u2026 right next to your heart.\u201d<\/p>\n

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\nThe company I founded in my 20s exploited vulnerable people for profit. I was a merchant of death, and a charlatan
\nA few years ago I sat on the phone, as a first-time CEO of a funeral start up in my 20s, trying to convince a woman to buy a $1,799 necklace filled with her mother\u2019s ashes.
\n\u201cWell, Katherine. It\u2019s really beautiful.\u201d I paused for dramatic effect. \u201cWe take a charm that you like, let\u2019s say a dove, or a cross \u2013 or maybe something that meant something to Marcella. And then we fill it with some of her ashes. Whenever you wear it, it\u2019s like Marcella is with you \u2026 right next to your heart.\u201d Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

The company I founded in my 20s exploited vulnerable people for profit. I was a merchant of death, and a charlatan A few years ago I sat on the phone, as a first-time CEO of a funeral start up in my 20s, trying to convince a woman to buy a $1,799 necklace filled with her …<\/p>\n

\u2018Like Uber, but for cremations\u2019: I created a $2m funeral startup \u2013 and became a monster<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":1392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/1391"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=1391"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/1391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/1392"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=1391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=1391"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}