{"id":13943,"date":"2024-03-31T04:42:29","date_gmt":"2024-03-31T03:42:29","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/03\/31\/wellness-is-a-multibillion-dollar-cult-now-i-see-through-it-the-clean-living-instagrammer-who-learned-to-let-go\/"},"modified":"2024-03-31T04:42:29","modified_gmt":"2024-03-31T03:42:29","slug":"wellness-is-a-multibillion-dollar-cult-now-i-see-through-it-the-clean-living-instagrammer-who-learned-to-let-go","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/03\/31\/wellness-is-a-multibillion-dollar-cult-now-i-see-through-it-the-clean-living-instagrammer-who-learned-to-let-go\/","title":{"rendered":"\u2018Wellness is a multibillion-dollar cult. Now I see through it\u2019: the clean-living Instagrammer who learned to let go"},"content":{"rendered":"<p>What happened when a lifestyle influencer started eating what she liked?<\/p>\n<p>Lee Tilghman entered the online world in the early 2010s, with a healthy food blog she had started in college. Influencing was just becoming a thing. When she moved to Instagram, with the rest of her generation, in 2014, and featured one of her smoothie bowls, she gained 20,000 followers overnight. \u201cBrands began reaching out to send me products,\u201d she remembers now.<\/p>\n<p>Two years later, she quit her nine-to-five and moved from Connecticut to Los Angeles. Within a year, she gained another 100,000 followers, an agency and manager. \u201cI was earning upwards of $15,000 a post and working with major food and lifestyle brands who\u2019d sell out of whatever I posted about.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/lifeandstyle\/2024\/mar\/31\/the-wellness-instagrammer-who-learned-to-let-go\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/f36afcd8a639bb2fb5c47bde32a2100ef0aad53c\/0_808_5030_3018\/master\/5030.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=97e34f85ae8528fcfb9f24e41f384b6a\" title=\"\u2018Wellness is a multibillion-dollar cult. Now I see through it\u2019: the clean-living Instagrammer who learned to let go\" \/>What happened when a lifestyle influencer started eating what she liked?<br \/>\nLee Tilghman entered the online world in the early 2010s, with a healthy food blog she had started in college. Influencing was just becoming a thing. When she moved to Instagram, with the rest of her generation, in 2014, and featured one of her smoothie bowls, she gained 20,000 followers overnight. \u201cBrands began reaching out to send me products,\u201d she remembers now.<br \/>\nTwo years later, she quit her nine-to-five and moved from Connecticut to Los Angeles. Within a year, she gained another 100,000 followers, an agency and manager. \u201cI was earning upwards of $15,000 a post and working with major food and lifestyle brands who\u2019d sell out of whatever I posted about.\u201d Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What happened when a lifestyle influencer started eating what she liked? Lee Tilghman entered the online world in the early 2010s, with a healthy food blog she had started in college. Influencing was just becoming a thing. When she moved to Instagram, with the rest of her generation, in 2014, and featured one of her &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2024\/03\/31\/wellness-is-a-multibillion-dollar-cult-now-i-see-through-it-the-clean-living-instagrammer-who-learned-to-let-go\/\"> <span class=\"screen-reader-text\">\u2018Wellness is a multibillion-dollar cult. Now I see through it\u2019: the clean-living Instagrammer who learned to let go<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":13944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/13943"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=13943"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/13943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/13944"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=13943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=13943"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=13943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}