{"id":14353,"date":"2024-05-07T10:37:25","date_gmt":"2024-05-07T08:37:25","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/05\/07\/can-snapchat-save-itself-and-keep-up-with-the-silicon-valley-giants\/"},"modified":"2024-05-07T10:37:25","modified_gmt":"2024-05-07T08:37:25","slug":"can-snapchat-save-itself-and-keep-up-with-the-silicon-valley-giants","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/05\/07\/can-snapchat-save-itself-and-keep-up-with-the-silicon-valley-giants\/","title":{"rendered":"Can Snapchat save itself \u2013 and keep up with the Silicon Valley giants?"},"content":{"rendered":"<p>The messaging service pegs itself as the \u2018happiest place\u2019 online, but Snap\u2019s Ronan Harris explain how its post-pandemic struggles has made it focus on being friendlier not just to users but to small businesses, too<\/p>\n<p><strong>\u2022 <a href=\"https:\/\/ablink.editorial.theguardian.com\/ss\/c\/TBl-lE0k4WbTlFRn6v-lQXxTpTslqnvUsR2ofAkC00vqkHXqakTSxrykj9mrdACFo11SPMvm9ONAti2JcHBqUgcduObToxycReEYHcTAh6nov_u_7l464yKkl5CZpPeg-CqG3ueb-8UiDZ4dOkhK_xu6BZysaGtGOA-w2_0KTqLsMBLqZrcGelEg-7T5C6DRfMSsX1Wcyrv2RlHjbzIGx0ePxMD7meIXmznkqCFxtrflV_YvxDV9cqXgzdq7c2-9qYTW0MyIMCG7p9sc7wIKCg\/3ha\/N7031ZxvS8Cv2AmB8PHP-g\/h27\/towm4HqYM1UtQe3kzAkaoAWT_zh9HyZuTvPyJCk6JeE\">Don\u2019t get TechScape delivered to your inbox? Sign up for the full article here<\/a><\/strong><\/p>\n<p>Why are some social networks a success, while others struggle to stay alive? How did Facebook and Twitter go from being peers in the 2000s to barely even rivals 15 years on? Everyone seems to use social media, so everyone seems to have an answer to this sort of question.<\/p>\n<p>But social networks are icebergs: most of what matters lies below the surface. Simply building a good user experience is table stakes for playing in the space. To actually succeed, though, you also need to master the parts most people don\u2019t see.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/article\/2024\/may\/07\/techscape-newsletter-snapchat\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/f4506afd5d6c97006c61ff472cdbe3c1dde08cb8\/0_191_5849_3509\/master\/5849.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=436f6353d733292c4ec7d5f73538f176\" title=\"Can Snapchat save itself \u2013 and keep up with the Silicon Valley giants?\" \/>The messaging service pegs itself as the \u2018happiest place\u2019 online, but Snap\u2019s Ronan Harris explain how its post-pandemic struggles has made it focus on being friendlier not just to users but to small businesses, too<br \/>\n\u2022 Don\u2019t get TechScape delivered to your inbox? Sign up for the full article here<br \/>\nWhy are some social networks a success, while others struggle to stay alive? How did Facebook and Twitter go from being peers in the 2000s to barely even rivals 15 years on? Everyone seems to use social media, so everyone seems to have an answer to this sort of question.<br \/>\nBut social networks are icebergs: most of what matters lies below the surface. Simply building a good user experience is table stakes for playing in the space. To actually succeed, though, you also need to master the parts most people don\u2019t see. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The messaging service pegs itself as the \u2018happiest place\u2019 online, but Snap\u2019s Ronan Harris explain how its post-pandemic struggles has made it focus on being friendlier not just to users but to small businesses, too \u2022 Don\u2019t get TechScape delivered to your inbox? Sign up for the full article here Why are some social networks &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2024\/05\/07\/can-snapchat-save-itself-and-keep-up-with-the-silicon-valley-giants\/\"> <span class=\"screen-reader-text\">Can Snapchat save itself \u2013 and keep up with the Silicon Valley giants?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":14354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14353"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=14353"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14353\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/14354"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=14353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=14353"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=14353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}