{"id":14393,"date":"2024-05-09T15:37:23","date_gmt":"2024-05-09T13:37:23","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/05\/09\/destruction-of-the-human-experience-apple-ipad-ad-prompts-online-backlash\/"},"modified":"2024-05-09T15:37:23","modified_gmt":"2024-05-09T13:37:23","slug":"destruction-of-the-human-experience-apple-ipad-ad-prompts-online-backlash","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/05\/09\/destruction-of-the-human-experience-apple-ipad-ad-prompts-online-backlash\/","title":{"rendered":"\u2018Destruction of the human experience\u2019: Apple iPad ad prompts online backlash"},"content":{"rendered":"

Ad featuring massive hydraulic press crushing cultural objects strikes wrong note with some \u2013 including Hugh Grant<\/p>\n

Apple has faced an online backlash over an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of objects and gadgets including musical instruments and books.<\/p>\n

The ad, launched by Apple\u2019s chief executive, Tim Cook, on Tuesday, shows the machine squashing an array of items \u2013 ranging from a piano and a metronome to tins of paint and an arcade game \u2013 before a single iPad Pro then appears in their place. A voiceover then states: \u201cThe most powerful iPad ever is also the thinnest.\u201d<\/p>\n

Continue reading…<\/a>
\nAd featuring massive hydraulic press crushing cultural objects strikes wrong note with some \u2013 including Hugh Grant
\nApple has faced an online backlash over an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of objects and gadgets including musical instruments and books.
\nThe ad, launched by Apple\u2019s chief executive, Tim Cook, on Tuesday, shows the machine squashing an array of items \u2013 ranging from a piano and a metronome to tins of paint and an arcade game \u2013 before a single iPad Pro then appears in their place. A voiceover then states: \u201cThe most powerful iPad ever is also the thinnest.\u201d Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Ad featuring massive hydraulic press crushing cultural objects strikes wrong note with some \u2013 including Hugh Grant Apple has faced an online backlash over an advert for its new iPad that features an industrial-sized hydraulic press crushing a collection of objects and gadgets including musical instruments and books. The ad, launched by Apple\u2019s chief executive, …<\/p>\n

\u2018Destruction of the human experience\u2019: Apple iPad ad prompts online backlash<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":14394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14393"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=14393"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/14394"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=14393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=14393"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=14393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}