{"id":14423,"date":"2024-05-12T09:37:42","date_gmt":"2024-05-12T07:37:42","guid":{"rendered":"http:\/\/costops.com\/index.php\/2024\/05\/12\/with-its-new-ipad-pro-ad-apple-is-offering-us-the-thin-end-of-the-wedge-alex-clark\/"},"modified":"2024-05-12T09:37:42","modified_gmt":"2024-05-12T07:37:42","slug":"with-its-new-ipad-pro-ad-apple-is-offering-us-the-thin-end-of-the-wedge-alex-clark","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/05\/12\/with-its-new-ipad-pro-ad-apple-is-offering-us-the-thin-end-of-the-wedge-alex-clark\/","title":{"rendered":"With its new iPad Pro ad, Apple is offering us the thin end of the wedge | Alex Clark"},"content":{"rendered":"

Maybe it\u2019s my age, but the company\u2019s brash new vision of digital minimalism looks like a portal to a sad and lonely world<\/p>\n

It was my birthday last week, and being these days a quiet rural dweller with a sweet pea obsession rather than the inner-city Dorothy Parker wannabe of yesteryear, I welcomed my appropriately gentle gifts: flowers, plants, an original exhibition catalogue from decades ago, some scent promising to recreate beach walks. I counted among my blessings a recent eye test that showed no further deterioration, an unbroken Duolingo streak (Irish), a roof repair that seems to be holding \u2013 what we might call the joy of things not getting worse, small triumphs that often feel disproportionately large and lucky.<\/p>\n

On the same day, Apple CEO Tim Cook appeared to suggest that I have little need for all the funny little old-world analogue stuff that I hold dear. In an advertisement for the new iPad Pro<\/a> \u2013 the chief attribute of which, according to same, is that it is extremely thin, indeed the thinnest it has ever been \u2013 viewers were treated to a hellish sight: a platform crammed with musical instruments, cameras, games, paints, a record player, an artist\u2019s mannikin, all reduced to splinters and dust beneath a giant industrial crusher. Get rid of all that crap, it seemed to say, for here is a gadget that renders the whole lot obsolete.<\/p>\n

Continue reading…<\/a>
\nMaybe it\u2019s my age, but the company\u2019s brash new vision of digital minimalism looks like a portal to a sad and lonely world
\nIt was my birthday last week, and being these days a quiet rural dweller with a sweet pea obsession rather than the inner-city Dorothy Parker wannabe of yesteryear, I welcomed my appropriately gentle gifts: flowers, plants, an original exhibition catalogue from decades ago, some scent promising to recreate beach walks. I counted among my blessings a recent eye test that showed no further deterioration, an unbroken Duolingo streak (Irish), a roof repair that seems to be holding \u2013 what we might call the joy of things not getting worse, small triumphs that often feel disproportionately large and lucky.
\nOn the same day, Apple CEO Tim Cook appeared to suggest that I have little need for all the funny little old-world analogue stuff that I hold dear. In an advertisement for the new iPad Pro \u2013 the chief attribute of which, according to same, is that it is extremely thin, indeed the thinnest it has ever been \u2013 viewers were treated to a hellish sight: a platform crammed with musical instruments, cameras, games, paints, a record player, an artist\u2019s mannikin, all reduced to splinters and dust beneath a giant industrial crusher. Get rid of all that crap, it seemed to say, for here is a gadget that renders the whole lot obsolete. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Maybe it\u2019s my age, but the company\u2019s brash new vision of digital minimalism looks like a portal to a sad and lonely world It was my birthday last week, and being these days a quiet rural dweller with a sweet pea obsession rather than the inner-city Dorothy Parker wannabe of yesteryear, I welcomed my appropriately …<\/p>\n

With its new iPad Pro ad, Apple is offering us the thin end of the wedge | Alex Clark<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":14424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14423"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=14423"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14423\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/14424"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=14423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=14423"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=14423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}