{"id":14511,"date":"2024-05-18T12:37:21","date_gmt":"2024-05-18T10:37:21","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/05\/18\/personalising-stuff-that-doesnt-matter-the-trouble-with-the-zoe-nutrition-app\/"},"modified":"2024-05-18T12:37:21","modified_gmt":"2024-05-18T10:37:21","slug":"personalising-stuff-that-doesnt-matter-the-trouble-with-the-zoe-nutrition-app","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/05\/18\/personalising-stuff-that-doesnt-matter-the-trouble-with-the-zoe-nutrition-app\/","title":{"rendered":"\u2018Personalising stuff that doesn\u2019t matter\u2019: the trouble with the Zoe nutrition app"},"content":{"rendered":"

The wellness project claims to help users make \u2018smarter food choices\u2019 based on \u2018world-leading science\u2019. But many scientists claim its fee-based services are no better than generic advice<\/p>\n

\u201cYour body is unique, so is the food you need.\u201d This is the central credo of personalised nutrition (PN), as professed by its leading UK advocate, the health science company Zoe. Since its launch in April 2022, 130,000 people have subscribed to the service \u2013 at one point it had a waiting list of 250,000 \u2013 which uses a pin prick blood test, stool sample and a wearable continuous glucose monitor (CGM) to suggest \u201csmarter food choices for your body\u201d.<\/p>\n

Like other companies working in this space, Zoe has all the hallmarks of serious science. Its US equivalent Levels<\/a> counts among its advisers many respected scientists, including Robert Lustig, famous for raising the alarm about the harms of refined carbohydrates such as sugar<\/a>. Zoe is fronted by King\u2019s College London scientist Tim Spector and claims to be \u201ccreated with world-leading science\u201d.<\/p>\n

Continue reading…<\/a>
\nThe wellness project claims to help users make \u2018smarter food choices\u2019 based on \u2018world-leading science\u2019. But many scientists claim its fee-based services are no better than generic advice
\n\u201cYour body is unique, so is the food you need.\u201d This is the central credo of personalised nutrition (PN), as professed by its leading UK advocate, the health science company Zoe. Since its launch in April 2022, 130,000 people have subscribed to the service \u2013 at one point it had a waiting list of 250,000 \u2013 which uses a pin prick blood test, stool sample and a wearable continuous glucose monitor (CGM) to suggest \u201csmarter food choices for your body\u201d.
\nLike other companies working in this space, Zoe has all the hallmarks of serious science. Its US equivalent Levels counts among its advisers many respected scientists, including Robert Lustig, famous for raising the alarm about the harms of refined carbohydrates such as sugar. Zoe is fronted by King\u2019s College London scientist Tim Spector and claims to be \u201ccreated with world-leading science\u201d. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

The wellness project claims to help users make \u2018smarter food choices\u2019 based on \u2018world-leading science\u2019. But many scientists claim its fee-based services are no better than generic advice \u201cYour body is unique, so is the food you need.\u201d This is the central credo of personalised nutrition (PN), as professed by its leading UK advocate, the …<\/p>\n

\u2018Personalising stuff that doesn\u2019t matter\u2019: the trouble with the Zoe nutrition app<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":14512,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14511"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=14511"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14511\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/14512"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=14511"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=14511"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=14511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}