{"id":14677,"date":"2024-06-01T19:37:19","date_gmt":"2024-06-01T17:37:19","guid":{"rendered":"http:\/\/costops.com\/index.php\/2024\/06\/01\/the-first-tiktok-election-are-sunak-and-starmers-digital-campaigns-winning-over-voters\/"},"modified":"2024-06-01T19:37:19","modified_gmt":"2024-06-01T17:37:19","slug":"the-first-tiktok-election-are-sunak-and-starmers-digital-campaigns-winning-over-voters","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/06\/01\/the-first-tiktok-election-are-sunak-and-starmers-digital-campaigns-winning-over-voters\/","title":{"rendered":"\u2018The first TikTok election\u2019: are Sunak and Starmer\u2019s digital campaigns winning over voters?"},"content":{"rendered":"

The Tories and Labour are forking out more than ever on social media ads, but going viral isn\u2019t easy. We speak to influencers and strategists about the messages and memes<\/p>\n

Why would you hold an election in November? The question came from digital marketing guru Mike Harris and was asked in a message to his friend, Labour\u2019s campaign manager, Morgan McSweeney, earlier this year. Digital advertising is more expensive in October and November because the internet is swamped with ads for Christmas and Black Friday, said Harris, the founder of communications agency 89up. Why not pick a cheaper time of year?<\/p>\n

McSweeney shot back: \u201cHow about June?\u201d<\/p>\n

Continue reading…<\/a>
\nThe Tories and Labour are forking out more than ever on social media ads, but going viral isn\u2019t easy. We speak to influencers and strategists about the messages and memes
\nWhy would you hold an election in November? The question came from digital marketing guru Mike Harris and was asked in a message to his friend, Labour\u2019s campaign manager, Morgan McSweeney, earlier this year. Digital advertising is more expensive in October and November because the internet is swamped with ads for Christmas and Black Friday, said Harris, the founder of communications agency 89up. Why not pick a cheaper time of year?
\nMcSweeney shot back: \u201cHow about June?\u201d Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

The Tories and Labour are forking out more than ever on social media ads, but going viral isn\u2019t easy. We speak to influencers and strategists about the messages and memes Why would you hold an election in November? The question came from digital marketing guru Mike Harris and was asked in a message to his …<\/p>\n

\u2018The first TikTok election\u2019: are Sunak and Starmer\u2019s digital campaigns winning over voters?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":14678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14677"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=14677"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/14677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/14678"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=14677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=14677"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=14677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}