{"id":15125,"date":"2024-07-13T15:37:31","date_gmt":"2024-07-13T13:37:31","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/07\/13\/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground\/"},"modified":"2024-07-13T15:37:31","modified_gmt":"2024-07-13T13:37:31","slug":"advergames-how-games-platform-roblox-became-a-corporate-marketing-playground","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/07\/13\/advergames-how-games-platform-roblox-became-a-corporate-marketing-playground\/","title":{"rendered":"\u2018Advergames\u2019: how games platform Roblox became a corporate marketing playground"},"content":{"rendered":"

Advertising to children is strictly regulated \u2013 but household brands are flooding the gaming platform Roblox with interactive marketing. Is this a danger to young users?<\/p>\n

In the blocky world of Chipotle Burrito Builder<\/em>, players don the uniform of the Tex-Mex restaurant chain to make burritos for virtual customers. The available toppings are taken from Chipotle\u2019s real-world menu. Your shirt and cap are emblazoned with the Chipotle logo. And when the game launched two years ago, the first 100,000 players could earn \u201cBurrito Bucks\u201d to exchange for a prize on Chipotle\u2019s website<\/a>.<\/p>\n

Then there\u2019s Hyundai Mobility Adventure<\/em> that lets you test-drive models of the Korean manufacturer\u2019s cars. Samsung Galaxy Station<\/em> gives you a mock-up of the company\u2019s latest smartphone to take around extraterrestrial worlds. Telef\u00f3nica Town<\/em> challenges you to climb an assault course built of products from the telecommunication giant\u2019s catalogue. Vans World<\/em> simply hands you a skateboard with which to bust a few kickflips across a park plastered with the shoe manufacturer\u2019s logo.<\/p>\n

Continue reading…<\/a>
\nAdvertising to children is strictly regulated \u2013 but household brands are flooding the gaming platform Roblox with interactive marketing. Is this a danger to young users?
\nIn the blocky world of Chipotle Burrito Builder, players don the uniform of the Tex-Mex restaurant chain to make burritos for virtual customers. The available toppings are taken from Chipotle\u2019s real-world menu. Your shirt and cap are emblazoned with the Chipotle logo. And when the game launched two years ago, the first 100,000 players could earn \u201cBurrito Bucks\u201d to exchange for a prize on Chipotle\u2019s website.
\nThen there\u2019s Hyundai Mobility Adventure that lets you test-drive models of the Korean manufacturer\u2019s cars. Samsung Galaxy Station gives you a mock-up of the company\u2019s latest smartphone to take around extraterrestrial worlds. Telef\u00f3nica Town challenges you to climb an assault course built of products from the telecommunication giant\u2019s catalogue. Vans World simply hands you a skateboard with which to bust a few kickflips across a park plastered with the shoe manufacturer\u2019s logo. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Advertising to children is strictly regulated \u2013 but household brands are flooding the gaming platform Roblox with interactive marketing. Is this a danger to young users? In the blocky world of Chipotle Burrito Builder, players don the uniform of the Tex-Mex restaurant chain to make burritos for virtual customers. The available toppings are taken from …<\/p>\n

\u2018Advergames\u2019: how games platform Roblox became a corporate marketing playground<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":15126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/15125"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=15125"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/15125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/15126"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=15125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=15125"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=15125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}