{"id":15659,"date":"2024-08-25T17:38:31","date_gmt":"2024-08-25T15:38:31","guid":{"rendered":"http:\/\/costops.com\/index.php\/2024\/08\/25\/mushrooms-are-magic-in-the-tussle-with-frizzy-hair-says-dyson\/"},"modified":"2024-08-25T17:38:31","modified_gmt":"2024-08-25T15:38:31","slug":"mushrooms-are-magic-in-the-tussle-with-frizzy-hair-says-dyson","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/08\/25\/mushrooms-are-magic-in-the-tussle-with-frizzy-hair-says-dyson\/","title":{"rendered":"Mushrooms are magic in the tussle with frizzy hair, says Dyson"},"content":{"rendered":"<p>Company says fungal chitosan, made from cell walls of oyster mushrooms, is active ingredient in new hair products<\/p>\n<p>Mushrooms are the wellness trend du jour, turning up in <a href=\"https:\/\/www.theguardian.com\/business\/article\/2024\/may\/05\/functional-fungi-uk-embraces-mushroom-coffee-as-latest-healthy-food-trend\">coffee<\/a>, supplements and even beer. Now, we are being told to slather them on our heads after Dyson revealed they could be a secret weapon in the age-old battle with frizzy hair.<\/p>\n<p>The company, which since its founding by the British inventor James Dyson in 1991 has made billions from innovations including bagless vacuum cleaners to bladeless fans, has in recent years sought to conquer the lucrative beauty market with products such as a \u201csupersonic\u201d hairdryer.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/article\/2024\/aug\/25\/dyson-styling-product-hair-serum-chitosan-oyster-mushroom\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/bec41db08a5c3bb80c8d3fcf81acae6fa35f1ba9\/0_153_4928_2958\/master\/4928.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=2ac0184b45c8c5e45b93be7a19964399\" title=\"Mushrooms are magic in the tussle with frizzy hair, says Dyson\" \/>Company says fungal chitosan, made from cell walls of oyster mushrooms, is active ingredient in new hair products<br \/>\nMushrooms are the wellness trend du jour, turning up in coffee, supplements and even beer. Now, we are being told to slather them on our heads after Dyson revealed they could be a secret weapon in the age-old battle with frizzy hair.<br \/>\nThe company, which since its founding by the British inventor James Dyson in 1991 has made billions from innovations including bagless vacuum cleaners to bladeless fans, has in recent years sought to conquer the lucrative beauty market with products such as a \u201csupersonic\u201d hairdryer. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Company says fungal chitosan, made from cell walls of oyster mushrooms, is active ingredient in new hair products Mushrooms are the wellness trend du jour, turning up in coffee, supplements and even beer. Now, we are being told to slather them on our heads after Dyson revealed they could be a secret weapon in the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2024\/08\/25\/mushrooms-are-magic-in-the-tussle-with-frizzy-hair-says-dyson\/\"> <span class=\"screen-reader-text\">Mushrooms are magic in the tussle with frizzy hair, says Dyson<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":15660,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/15659"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=15659"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/15659\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/15660"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=15659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=15659"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=15659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}