{"id":15683,"date":"2024-08-27T19:39:18","date_gmt":"2024-08-27T17:39:18","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/08\/27\/not-very-demure-tiktok-creator-faces-a-legal-battle-over-her-own-catchphrase\/"},"modified":"2024-08-27T19:39:18","modified_gmt":"2024-08-27T17:39:18","slug":"not-very-demure-tiktok-creator-faces-a-legal-battle-over-her-own-catchphrase","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/08\/27\/not-very-demure-tiktok-creator-faces-a-legal-battle-over-her-own-catchphrase\/","title":{"rendered":"Not very demure: TikTok creator faces a legal battle over her own catchphrase"},"content":{"rendered":"

A man in Washington state has trademarked the phrase \u2013 but all isn\u2019t lost for Jools LeBron, legal experts say<\/p>\n

The creator behind TikTok\u2019s \u201cdemure\u201d catchphrase<\/a> has become more mindful of US trademark law.<\/p>\n

Jools Lebron, an influencer with over 2 million followers on the app, became an overnight sensation after advising on how to be \u201cdemure\u201d, \u201cmindful\u201d and \u201ccutesy\u201d at work and in life. The trend picked up steam, with brands like Verizon and Netflix working with Lebron on sponsored content, and celebrities such as Jennifer Lopez, Olivia Rodrigo and Gillian Anderson using the phrase in their own videos.<\/p>\n

Continue reading…<\/a>
\nA man in Washington state has trademarked the phrase \u2013 but all isn\u2019t lost for Jools LeBron, legal experts say
\nThe creator behind TikTok\u2019s \u201cdemure\u201d catchphrase has become more mindful of US trademark law.
\nJools Lebron, an influencer with over 2 million followers on the app, became an overnight sensation after advising on how to be \u201cdemure\u201d, \u201cmindful\u201d and \u201ccutesy\u201d at work and in life. The trend picked up steam, with brands like Verizon and Netflix working with Lebron on sponsored content, and celebrities such as Jennifer Lopez, Olivia Rodrigo and Gillian Anderson using the phrase in their own videos. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

A man in Washington state has trademarked the phrase \u2013 but all isn\u2019t lost for Jools LeBron, legal experts say The creator behind TikTok\u2019s \u201cdemure\u201d catchphrase has become more mindful of US trademark law. Jools Lebron, an influencer with over 2 million followers on the app, became an overnight sensation after advising on how to …<\/p>\n

Not very demure: TikTok creator faces a legal battle over her own catchphrase<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":15684,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/15683"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=15683"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/15683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/15684"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=15683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=15683"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=15683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}