{"id":15769,"date":"2024-09-04T10:42:14","date_gmt":"2024-09-04T08:42:14","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/09\/04\/yes-it-sounds-like-a-conspiracy-theory-but-maybe-our-phones-really-are-listening-to-us-arwa-mahdawi\/"},"modified":"2024-09-04T10:42:14","modified_gmt":"2024-09-04T08:42:14","slug":"yes-it-sounds-like-a-conspiracy-theory-but-maybe-our-phones-really-are-listening-to-us-arwa-mahdawi","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/09\/04\/yes-it-sounds-like-a-conspiracy-theory-but-maybe-our-phones-really-are-listening-to-us-arwa-mahdawi\/","title":{"rendered":"Yes, it sounds like a conspiracy theory. But maybe our phones really are listening to us | Arwa Mahdawi"},"content":{"rendered":"

Big brands already know far too much about us. But Cox Media Group\u2019s \u2018Active Listening\u2019 software adds a whole new layer of creepiness<\/p>\n

Conspiracy theorists of the world, rip off that tinfoil hat and take a bow: you were (kinda) right. Despite the fact pretty much everyone has a story involving chatting about something only to see an ad for that something pop up on a device, the idea that your phone actively listens to you has long been dismissed as silly. After all, brands don\u2019t need to eavesdrop like that \u2013 they already have access to millions of data points that build up a detailed picture of your habits and predicted purchases.<\/p>\n

But just because brands don\u2019t need<\/em> to listen to your conversations, it doesn\u2019t mean that there aren\u2019t companies figuring out creepy new ways to mine your data. 404 Media, a tech-focused news site, recently got hold<\/a> of a pitch deck from Cox Media Group (CMG), touting its \u201cActive Listening\u201d software<\/a>, which targets adverts based on what people say near their device microphones. The presentation doesn\u2019t specify whether this voice data comes from smart TVs, smart speakers, or smartphones but the slide where it extols \u201cthe power of voice (and our devices\u2019 microphones)\u201d has a picture of people looking at their phones.<\/p>\n

Continue reading…<\/a>
\nBig brands already know far too much about us. But Cox Media Group\u2019s \u2018Active Listening\u2019 software adds a whole new layer of creepiness
\nConspiracy theorists of the world, rip off that tinfoil hat and take a bow: you were (kinda) right. Despite the fact pretty much everyone has a story involving chatting about something only to see an ad for that something pop up on a device, the idea that your phone actively listens to you has long been dismissed as silly. After all, brands don\u2019t need to eavesdrop like that \u2013 they already have access to millions of data points that build up a detailed picture of your habits and predicted purchases.
\nBut just because brands don\u2019t need to listen to your conversations, it doesn\u2019t mean that there aren\u2019t companies figuring out creepy new ways to mine your data. 404 Media, a tech-focused news site, recently got hold of a pitch deck from Cox Media Group (CMG), touting its \u201cActive Listening\u201d software, which targets adverts based on what people say near their device microphones. The presentation doesn\u2019t specify whether this voice data comes from smart TVs, smart speakers, or smartphones but the slide where it extols \u201cthe power of voice (and our devices\u2019 microphones)\u201d has a picture of people looking at their phones. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Big brands already know far too much about us. But Cox Media Group\u2019s \u2018Active Listening\u2019 software adds a whole new layer of creepiness Conspiracy theorists of the world, rip off that tinfoil hat and take a bow: you were (kinda) right. Despite the fact pretty much everyone has a story involving chatting about something only …<\/p>\n

Yes, it sounds like a conspiracy theory. But maybe our phones really are listening to us | Arwa Mahdawi<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":15770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/15769"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=15769"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/15769\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/15770"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=15769"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=15769"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=15769"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}