{"id":16115,"date":"2024-10-04T14:37:28","date_gmt":"2024-10-04T12:37:28","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/10\/04\/vcs-need-their-money-back-why-sustainable-startups-struggle-to-fix-our-broken-food-system\/"},"modified":"2024-10-04T14:37:28","modified_gmt":"2024-10-04T12:37:28","slug":"vcs-need-their-money-back-why-sustainable-startups-struggle-to-fix-our-broken-food-system","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/10\/04\/vcs-need-their-money-back-why-sustainable-startups-struggle-to-fix-our-broken-food-system\/","title":{"rendered":"\u2018VCs need their money back\u2019: why sustainable startups struggle to fix our broken food system"},"content":{"rendered":"<p>Firms such as Smallhold have lessons to be learned on what business can \u2013 and can\u2019t \u2013 do in transforming agriculture<\/p>\n<p>When Andrew Carter and Adam DeMartino started their business Smallhold in 2017, they set out with a simple vision they thought could have a big impact: feed people mushrooms.<\/p>\n<p>\u201cMushrooms are one of the most sustainable calories on the planet, in every aspect,\u201d Carter said, whether you\u2019re looking at water, waste, plastic use or greenhouse gas emissions. \u201cWe just wanted to get more people eating them.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/environment\/2024\/oct\/04\/sustainable-food-brands\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/55c2dacbea1fd354eb4477c21e57930907ba9b10\/0_324_3264_1959\/master\/3264.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=46f1743e42b5966eff9345d61666f459\" title=\"\u2018VCs need their money back\u2019: why sustainable startups struggle to fix our broken food system\" \/>Firms such as Smallhold have lessons to be learned on what business can \u2013 and can\u2019t \u2013 do in transforming agriculture<br \/>\nWhen Andrew Carter and Adam DeMartino started their business Smallhold in 2017, they set out with a simple vision they thought could have a big impact: feed people mushrooms.<br \/>\n\u201cMushrooms are one of the most sustainable calories on the planet, in every aspect,\u201d Carter said, whether you\u2019re looking at water, waste, plastic use or greenhouse gas emissions. \u201cWe just wanted to get more people eating them.\u201d Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Firms such as Smallhold have lessons to be learned on what business can \u2013 and can\u2019t \u2013 do in transforming agriculture When Andrew Carter and Adam DeMartino started their business Smallhold in 2017, they set out with a simple vision they thought could have a big impact: feed people mushrooms. \u201cMushrooms are one of the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2024\/10\/04\/vcs-need-their-money-back-why-sustainable-startups-struggle-to-fix-our-broken-food-system\/\"> <span class=\"screen-reader-text\">\u2018VCs need their money back\u2019: why sustainable startups struggle to fix our broken food system<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":16116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/16115"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=16115"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/16115\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/16116"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=16115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=16115"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=16115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}