{"id":16285,"date":"2024-10-21T23:37:39","date_gmt":"2024-10-21T21:37:39","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/10\/21\/meta-to-use-facial-recognition-technology-in-fight-against-celebrity-investment-scam-ads\/"},"modified":"2024-10-21T23:37:39","modified_gmt":"2024-10-21T21:37:39","slug":"meta-to-use-facial-recognition-technology-in-fight-against-celebrity-investment-scam-ads","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/10\/21\/meta-to-use-facial-recognition-technology-in-fight-against-celebrity-investment-scam-ads\/","title":{"rendered":"Meta to use facial recognition technology in fight against celebrity investment scam ads"},"content":{"rendered":"<p>Social media company says it has seen \u2018promising results\u2019 in detecting the scam ads, which have included deepfake images of Gina Rinehart and Guy Sebastian<\/p>\n<ul>\n<li>Get our <a href=\"https:\/\/www.theguardian.com\/email-newsletters?CMP=cvau_sfl\">breaking news email<\/a>, <a href=\"https:\/\/app.adjust.com\/w4u7jx3\">free app<\/a> or <a href=\"https:\/\/www.theguardian.com\/australia-news\/series\/full-story?CMP=cvau_sfl\">daily news podcast<\/a> <\/li>\n<\/ul>\n<p>Meta is fighting the scourge of celebrity investment scam ads with facial recognition technology to detect those who most often have their images used.<\/p>\n<p>The parent company of Facebook and Instagram announced on Monday it would begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide on an opt-out basis in December.<\/p>\n<p><strong><a href=\"https:\/\/www.theguardian.com\/email-newsletters?CMP=copyembed\">Sign up for Guardian Australia\u2019s breaking news email<\/a><\/strong><\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2024\/oct\/22\/meta-to-use-facial-recognition-technology-in-fight-against-celebrity-investment-scam-ads\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/3f40ae750cb6c6a432a22bb978a8e0adb817b642\/0_275_8256_4954\/master\/8256.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=7f50e107ba41049dabd598c6d9c628d9\" title=\"Meta to use facial recognition technology in fight against celebrity investment scam ads\" \/>Social media company says it has seen \u2018promising results\u2019 in detecting the scam ads, which have included deepfake images of Gina Rinehart and Guy Sebastian<br \/>\nGet our breaking news email, free app or daily news podcast<br \/>\nMeta is fighting the scourge of celebrity investment scam ads with facial recognition technology to detect those who most often have their images used.<br \/>\nThe parent company of Facebook and Instagram announced on Monday it would begin trialling the use of facial recognition technology with a select pool of 50,000 celebrities or public figures worldwide on an opt-out basis in December.<br \/>\nSign up for Guardian Australia\u2019s breaking news email Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media company says it has seen \u2018promising results\u2019 in detecting the scam ads, which have included deepfake images of Gina Rinehart and Guy Sebastian Get our breaking news email, free app or daily news podcast Meta is fighting the scourge of celebrity investment scam ads with facial recognition technology to detect those who most &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2024\/10\/21\/meta-to-use-facial-recognition-technology-in-fight-against-celebrity-investment-scam-ads\/\"> <span class=\"screen-reader-text\">Meta to use facial recognition technology in fight against celebrity investment scam ads<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":16286,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/16285"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=16285"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/16285\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/16286"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=16285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=16285"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=16285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}