{"id":1663,"date":"2021-05-29T15:37:12","date_gmt":"2021-05-29T13:37:12","guid":{"rendered":"http:\/\/costops.com\/index.php\/2021\/05\/29\/data-isnt-oil-whatever-tech-commentators-tell-you-its-peoples-lives-john-naughton\/"},"modified":"2021-05-29T15:37:12","modified_gmt":"2021-05-29T13:37:12","slug":"data-isnt-oil-whatever-tech-commentators-tell-you-its-peoples-lives-john-naughton","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2021\/05\/29\/data-isnt-oil-whatever-tech-commentators-tell-you-its-peoples-lives-john-naughton\/","title":{"rendered":"Data isn\u2019t oil, whatever tech commentators tell you: it\u2019s people\u2019s lives | John Naughton"},"content":{"rendered":"

The pervasive metaphor likening information to crude obscures the reality of surveillance capitalism<\/p>\n

The phrase \u201cdata is the new oil\u201d is the clich<\/em>e<\/em> du jour<\/em> of the tech industry. It was coined by Clive Humby, the genius behind Tesco\u2019s loyalty card, who argued<\/a> that data was \u201cjust like crude. It\u2019s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analysed for it to have value.\u201d<\/p>\n

It turned out to be a viral idea: marketers, tech companies, governments, regulators and the mainstream media went for it like ostriches going after brass doorknobs (as PG Wodehouse might have put it<\/a>) and it rapidly attained the status of holy writ.<\/p>\n

Continue reading…<\/a>
\nThe pervasive metaphor likening information to crude obscures the reality of surveillance capitalism
\nThe phrase \u201cdata is the new oil\u201d is the cliche du jour of the tech industry. It was coined by Clive Humby, the genius behind Tesco\u2019s loyalty card, who argued that data was \u201cjust like crude. It\u2019s valuable, but if unrefined it cannot really be used. It has to be changed into gas, plastic, chemicals, etc to create a valuable entity that drives profitable activity; so must data be broken down, analysed for it to have value.\u201d
\nIt turned out to be a viral idea: marketers, tech companies, governments, regulators and the mainstream media went for it like ostriches going after brass doorknobs (as PG Wodehouse might have put it) and it rapidly attained the status of holy writ. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

The pervasive metaphor likening information to crude obscures the reality of surveillance capitalism The phrase \u201cdata is the new oil\u201d is the cliche du jour of the tech industry. It was coined by Clive Humby, the genius behind Tesco\u2019s loyalty card, who argued that data was \u201cjust like crude. It\u2019s valuable, but if unrefined it …<\/p>\n

Data isn\u2019t oil, whatever tech commentators tell you: it\u2019s people\u2019s lives | John Naughton<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":1664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/1663"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=1663"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/1663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/1664"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=1663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=1663"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=1663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}