{"id":16943,"date":"2024-12-20T10:37:28","date_gmt":"2024-12-20T09:37:28","guid":{"rendered":"https:\/\/costops.com\/index.php\/2024\/12\/20\/we-are-not-a-retro-company-sega-prepares-to-go-back-to-the-future\/"},"modified":"2024-12-20T10:37:28","modified_gmt":"2024-12-20T09:37:28","slug":"we-are-not-a-retro-company-sega-prepares-to-go-back-to-the-future","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2024\/12\/20\/we-are-not-a-retro-company-sega-prepares-to-go-back-to-the-future\/","title":{"rendered":"\u2018We are not a retro company\u2019: Sega prepares to go back to the future"},"content":{"rendered":"

Sega started as a rock\u2019n\u2019roll breath of fresh air in a Nintendo-dominated world \u2013 and America and Europe CEO Shuji Utsumi wants to shake things up once again<\/p>\n

For more than a decade, between the late 80s and the dawn of the 21st century, Sega was one of the coolest video game companies on the planet. Its arcade games, from Golden Axe to Virtua Fighter, were blockbuster successes; the Mega Drive brought a punk rock attitude to the home console scene, challenging Nintendo\u2019s family friendly approach with eye-pummelling TV commercials and censor-baiting games such as Mortal Kombat and Night Trap.<\/p>\n

Arguably though, it was later, in the Dreamcast era, that Sega\u2019s studios were producing their most innovative and extravagant work. The likes of Jet Set Radio<\/a>, Crazy Taxi and Space Channel 5 were hypercolourful celebrations of Tokyo pop culture. Now, the man who managed Sega Japan\u2019s developers at that time, Shuji Utsumi, is the CEO of Sega America and Europe \u2013 and he has a plan to restore the company to its creative heights.<\/p>\n

Continue reading…<\/a>
\nSega started as a rock\u2019n\u2019roll breath of fresh air in a Nintendo-dominated world \u2013 and America and Europe CEO Shuji Utsumi wants to shake things up once again
\nFor more than a decade, between the late 80s and the dawn of the 21st century, Sega was one of the coolest video game companies on the planet. Its arcade games, from Golden Axe to Virtua Fighter, were blockbuster successes; the Mega Drive brought a punk rock attitude to the home console scene, challenging Nintendo\u2019s family friendly approach with eye-pummelling TV commercials and censor-baiting games such as Mortal Kombat and Night Trap.
\nArguably though, it was later, in the Dreamcast era, that Sega\u2019s studios were producing their most innovative and extravagant work. The likes of Jet Set Radio, Crazy Taxi and Space Channel 5 were hypercolourful celebrations of Tokyo pop culture. Now, the man who managed Sega Japan\u2019s developers at that time, Shuji Utsumi, is the CEO of Sega America and Europe \u2013 and he has a plan to restore the company to its creative heights. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Sega started as a rock\u2019n\u2019roll breath of fresh air in a Nintendo-dominated world \u2013 and America and Europe CEO Shuji Utsumi wants to shake things up once again For more than a decade, between the late 80s and the dawn of the 21st century, Sega was one of the coolest video game companies on the …<\/p>\n

\u2018We are not a retro company\u2019: Sega prepares to go back to the future<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":16944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/16943"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=16943"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/16943\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/16944"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=16943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=16943"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=16943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}