{"id":17069,"date":"2025-01-03T09:37:30","date_gmt":"2025-01-03T08:37:30","guid":{"rendered":"http:\/\/costops.com\/index.php\/2025\/01\/03\/getting-creative-african-youtubers-and-tiktokers-search-for-ways-to-make-it-pay\/"},"modified":"2025-01-03T09:37:30","modified_gmt":"2025-01-03T08:37:30","slug":"getting-creative-african-youtubers-and-tiktokers-search-for-ways-to-make-it-pay","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2025\/01\/03\/getting-creative-african-youtubers-and-tiktokers-search-for-ways-to-make-it-pay\/","title":{"rendered":"Getting creative: African YouTubers and TikTokers search for ways to make it pay"},"content":{"rendered":"<p>The \u00a32.4bn sector is thriving, says a new report, as online demand grows for authentic cultural content created outside the global north \u2013 but there are still challenges<\/p>\n<p>Vlogs by the Nigerian content creator<a href=\"https:\/\/m.youtube.com\/@TayoAinaFilms\"> Tayo Aina<\/a>, on anything from Nigeria\u2019s <em><a href=\"https:\/\/www.youtube.com\/watch?v=yg1H7SK6hUM\">japa<\/a><\/em> (emigration) wave and <a href=\"https:\/\/www.youtube.com\/watch?v=RBUlZT1XoQU\">voodoo festivals<\/a> in Benin, to time with the Afrobeats star <a href=\"https:\/\/www.youtube.com\/watch?v=gAQgzSgzQ9c\">Davido<\/a> or the <a href=\"https:\/\/www.youtube.com\/watch?v=YIfH6JEwxVw\">last hunter-gatherer tribes<\/a> in Tanzania, can garner millions of views on YouTube.<\/p>\n<p>Aina, 31, who started his channel in 2017 while working as an Uber driver, says it helped him to see parts of Nigeria he had never had the chance to visit before. Using his iPhone, he began to make mini-adventures of his work trips, taking breaks to document the places he visited, and telling stories not covered by mainstream media.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/global-development\/2025\/jan\/03\/getting-creative-youtube-tiktok-content-makers-in-africa-search-for-ways-to-make-it-pay\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/0a8e2bda5d3e15067dc3311063d277247501f0a4\/0_1506_2384_1430\/master\/2384.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=dbcc45ff08b9f1f94f25df511a334775\" title=\"Getting creative: African YouTubers and TikTokers search for ways to make it pay\" \/>The \u00a32.4bn sector is thriving, says a new report, as online demand grows for authentic cultural content created outside the global north \u2013 but there are still challenges<br \/>\nVlogs by the Nigerian content creator Tayo Aina, on anything from Nigeria\u2019s japa (emigration) wave and voodoo festivals in Benin, to time with the Afrobeats star Davido or the last hunter-gatherer tribes in Tanzania, can garner millions of views on YouTube.<br \/>\nAina, 31, who started his channel in 2017 while working as an Uber driver, says it helped him to see parts of Nigeria he had never had the chance to visit before. Using his iPhone, he began to make mini-adventures of his work trips, taking breaks to document the places he visited, and telling stories not covered by mainstream media. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u00a32.4bn sector is thriving, says a new report, as online demand grows for authentic cultural content created outside the global north \u2013 but there are still challenges Vlogs by the Nigerian content creator Tayo Aina, on anything from Nigeria\u2019s japa (emigration) wave and voodoo festivals in Benin, to time with the Afrobeats star Davido &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2025\/01\/03\/getting-creative-african-youtubers-and-tiktokers-search-for-ways-to-make-it-pay\/\"> <span class=\"screen-reader-text\">Getting creative: African YouTubers and TikTokers search for ways to make it pay<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":17070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/17069"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=17069"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/17069\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/17070"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=17069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=17069"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=17069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}