{"id":18003,"date":"2025-03-07T09:37:16","date_gmt":"2025-03-07T08:37:16","guid":{"rendered":"http:\/\/costops.com\/index.php\/2025\/03\/07\/bbc-news-to-create-ai-department-to-offer-more-personalised-content\/"},"modified":"2025-03-07T09:37:16","modified_gmt":"2025-03-07T08:37:16","slug":"bbc-news-to-create-ai-department-to-offer-more-personalised-content","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2025\/03\/07\/bbc-news-to-create-ai-department-to-offer-more-personalised-content\/","title":{"rendered":"BBC News to create AI department to offer more personalised content"},"content":{"rendered":"

Boss says BBC News\u2019s reach is \u2018defying gravity\u2019 and it must use AI to \u2018support and accelerate our growth\u2019<\/p>\n

BBC News is to create a new department that will use AI to give the public more personalised content, as its leader said the corporation had been \u201cdefying gravity\u201d in reaching audiences amid seismic changes in the way news is consumed.<\/p>\n

In a note to staff seen by the Guardian, Deborah Turness, the chief executive of BBC News, announced an overhaul of the organisation\u2019s structure, including the creation of a new department, BBC News growth, innovation and AI. It will have a particular focus on under-25s, amid a huge shift to news consumption on smartphones and on platforms such as TikTok.<\/p>\n

Continue reading…<\/a>
\nBoss says BBC News\u2019s reach is \u2018defying gravity\u2019 and it must use AI to \u2018support and accelerate our growth\u2019
\nBBC News is to create a new department that will use AI to give the public more personalised content, as its leader said the corporation had been \u201cdefying gravity\u201d in reaching audiences amid seismic changes in the way news is consumed.
\nIn a note to staff seen by the Guardian, Deborah Turness, the chief executive of BBC News, announced an overhaul of the organisation\u2019s structure, including the creation of a new department, BBC News growth, innovation and AI. It will have a particular focus on under-25s, amid a huge shift to news consumption on smartphones and on platforms such as TikTok. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Boss says BBC News\u2019s reach is \u2018defying gravity\u2019 and it must use AI to \u2018support and accelerate our growth\u2019 BBC News is to create a new department that will use AI to give the public more personalised content, as its leader said the corporation had been \u201cdefying gravity\u201d in reaching audiences amid seismic changes in …<\/p>\n

BBC News to create AI department to offer more personalised content<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":18004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/18003"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=18003"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/18003\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/18004"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=18003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=18003"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=18003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}