{"id":20009,"date":"2025-09-06T08:37:20","date_gmt":"2025-09-06T06:37:20","guid":{"rendered":"https:\/\/costops.com\/index.php\/2025\/09\/06\/existential-crisis-how-googles-shift-to-ai-has-upended-the-online-news-model\/"},"modified":"2025-09-06T08:37:20","modified_gmt":"2025-09-06T06:37:20","slug":"existential-crisis-how-googles-shift-to-ai-has-upended-the-online-news-model","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2025\/09\/06\/existential-crisis-how-googles-shift-to-ai-has-upended-the-online-news-model\/","title":{"rendered":"\u2018Existential crisis\u2019: how Google\u2019s shift to AI has upended the online news model"},"content":{"rendered":"<p>Media sites are taking action on several fronts as traffic referrals dry up and AI companies plunder their content<\/p>\n<p>When the chief executive of the Financial Times suggested at a media conference this summer that rival publishers might consider a \u201cNato for news\u201d alliance to strengthen negotiations with artificial intelligence companies there was a ripple of chuckles from attendees.<\/p>\n<p>Yet Jon Slade\u2019s revelation that his website had seen a \u201cpretty sudden and sustained\u201d decline of 25% to 30% in traffic to its articles from readers arriving via internet search engines quickly made clear the serious nature of the threat the AI revolution poses.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/media\/2025\/sep\/06\/existential-crisis-google-use-ai-search-upended-web-publishers-models\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/b20831b49724f6521713472c1646c127e0591618\/9_0_6440_5152\/master\/6440.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=b5fb5c6869498c5c8599fe1d060011c7\" title=\"\u2018Existential crisis\u2019: how Google\u2019s shift to AI has upended the online news model\" \/>Media sites are taking action on several fronts as traffic referrals dry up and AI companies plunder their content<br \/>\nWhen the chief executive of the Financial Times suggested at a media conference this summer that rival publishers might consider a \u201cNato for news\u201d alliance to strengthen negotiations with artificial intelligence companies there was a ripple of chuckles from attendees.<br \/>\nYet Jon Slade\u2019s revelation that his website had seen a \u201cpretty sudden and sustained\u201d decline of 25% to 30% in traffic to its articles from readers arriving via internet search engines quickly made clear the serious nature of the threat the AI revolution poses. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Media sites are taking action on several fronts as traffic referrals dry up and AI companies plunder their content When the chief executive of the Financial Times suggested at a media conference this summer that rival publishers might consider a \u201cNato for news\u201d alliance to strengthen negotiations with artificial intelligence companies there was a ripple &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2025\/09\/06\/existential-crisis-how-googles-shift-to-ai-has-upended-the-online-news-model\/\"> <span class=\"screen-reader-text\">\u2018Existential crisis\u2019: how Google\u2019s shift to AI has upended the online news model<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":20010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20009"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=20009"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/20010"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=20009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=20009"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=20009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}