{"id":20189,"date":"2025-09-24T14:37:22","date_gmt":"2025-09-24T12:37:22","guid":{"rendered":"http:\/\/costops.com\/index.php\/2025\/09\/24\/even-a-rebrand-may-not-be-able-to-save-americas-most-storied-gaming-event\/"},"modified":"2025-09-24T14:37:22","modified_gmt":"2025-09-24T12:37:22","slug":"even-a-rebrand-may-not-be-able-to-save-americas-most-storied-gaming-event","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2025\/09\/24\/even-a-rebrand-may-not-be-able-to-save-americas-most-storied-gaming-event\/","title":{"rendered":"Even a rebrand may not be able to save America\u2019s most storied gaming event"},"content":{"rendered":"<p>In this week\u2019s newsletter: since 1988 the Game Developers Conference has been a core part of the gaming calendar \u2013 but exorbitant costs and Trumpism put that at risk<\/p>\n<p>Every year for as long as I have been alive (read: since 1988), the annual Game Developers Conference has been held in California. It started out as essentially a house party: a gathering of 27 people in the living room of Atari designer Chris Crawford. By the mid-90s it had left Chris\u2019s house and grown to more than 4,000 attenders, and in 2005 found a permanent home in San Francisco\u2019s Moscone Center. These days, about 30,000 game development professionals of all kinds attend every year. The online GDC Vault <a href=\"https:\/\/gdcvault.com\/\">is a precious trove<\/a> of game development history and useful advice for any gaming discipline.<\/p>\n<p>GDC has developed a bit of an image problem in recent years, however, as we have <a href=\"https:\/\/www.theguardian.com\/games\/2023\/mar\/22\/the-one-event-game-designers-cant-afford-to-attend-but-cant-afford-to-miss\">reported<\/a> <a href=\"https:\/\/www.theguardian.com\/games\/2024\/mar\/23\/game-developer-conference-layoffs-ai-support\">before<\/a>. It\u2019s prohibitively expensive for developers: a conference pass is more than $1,500, and travel and accommodation in one of the world\u2019s most expensive cities quickly multiplies the total cost to anywhere from $5,000 to $10,000 (even for a hotel room with approximately the dimensions and safety of a phone booth).<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/games\/2025\/sep\/24\/pushing-buttons-game-developers-conference\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/e5fe1bb2cbdd05fcfc5201e34f4f9a7baf3bbe9b\/549_0_5357_4287\/master\/5357.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=7deaeda5f34219b887e977ffa07f9282\" title=\"Even a rebrand may not be able to save America\u2019s most storied gaming event\" \/>In this week\u2019s newsletter: since 1988 the Game Developers Conference has been a core part of the gaming calendar \u2013 but exorbitant costs and Trumpism put that at risk<br \/>\nEvery year for as long as I have been alive (read: since 1988), the annual Game Developers Conference has been held in California. It started out as essentially a house party: a gathering of 27 people in the living room of Atari designer Chris Crawford. By the mid-90s it had left Chris\u2019s house and grown to more than 4,000 attenders, and in 2005 found a permanent home in San Francisco\u2019s Moscone Center. These days, about 30,000 game development professionals of all kinds attend every year. The online GDC Vault is a precious trove of game development history and useful advice for any gaming discipline.<br \/>\nGDC has developed a bit of an image problem in recent years, however, as we have reported before. It\u2019s prohibitively expensive for developers: a conference pass is more than $1,500, and travel and accommodation in one of the world\u2019s most expensive cities quickly multiplies the total cost to anywhere from $5,000 to $10,000 (even for a hotel room with approximately the dimensions and safety of a phone booth). Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this week\u2019s newsletter: since 1988 the Game Developers Conference has been a core part of the gaming calendar \u2013 but exorbitant costs and Trumpism put that at risk Every year for as long as I have been alive (read: since 1988), the annual Game Developers Conference has been held in California. It started out &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2025\/09\/24\/even-a-rebrand-may-not-be-able-to-save-americas-most-storied-gaming-event\/\"> <span class=\"screen-reader-text\">Even a rebrand may not be able to save America\u2019s most storied gaming event<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":20190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20189"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=20189"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/20190"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=20189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=20189"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=20189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}