{"id":20195,"date":"2025-09-24T21:37:51","date_gmt":"2025-09-24T19:37:51","guid":{"rendered":"https:\/\/costops.com\/index.php\/2025\/09\/24\/tentacles-squelching-wetly-the-human-subtitle-writers-under-threat-from-ai\/"},"modified":"2025-09-24T21:37:51","modified_gmt":"2025-09-24T19:37:51","slug":"tentacles-squelching-wetly-the-human-subtitle-writers-under-threat-from-ai","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2025\/09\/24\/tentacles-squelching-wetly-the-human-subtitle-writers-under-threat-from-ai\/","title":{"rendered":"\u2018Tentacles squelching wetly\u2019: the human subtitle writers under threat from AI"},"content":{"rendered":"<p>Artificial intelligence is making steady advances into subtitling but, say its practitioners, it\u2019s a vital service that needs a human to make it work<\/p>\n<p>Is artificial intelligence going to destroy the SDH [subtitles for the deaf and hard of hearing] industry? It\u2019s a valid question because, while SDH is the default subtitle format on most platforms, the humans behind it \u2013 as with all creative industries \u2013 are being increasingly devalued in the age of AI. \u201cSDH is an art, and people in the industry have no idea. They think it\u2019s just a transcription,\u201d says Max Deryagin, chair of Subtle, a non-profit association of freelance subtitlers and translators.<\/p>\n<p>The thinking is that AI should simplify the process of creating subtitles, but that is way off the mark, says Subtle committee member Meredith Cannella. \u201cThere\u2019s an assumption that we now have to do less work because of AI tools. But I\u2019ve been doing this now for about 14-15 years, and there hasn\u2019t been much of a difference in how long it takes me to complete projects over the last five or six years.\u201d<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/film\/2025\/sep\/23\/subtitlers-replaced-by-ai-sdh\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/4b46ad647bd26c431a717fa08fce4141a58a0e0f\/77_0_983_786\/master\/983.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=06d99fd2a14e1680aa8cb7f1b84cb6d3\" title=\"\u2018Tentacles squelching wetly\u2019: the human subtitle writers under threat from AI\" \/>Artificial intelligence is making steady advances into subtitling but, say its practitioners, it\u2019s a vital service that needs a human to make it work<br \/>\nIs artificial intelligence going to destroy the SDH [subtitles for the deaf and hard of hearing] industry? It\u2019s a valid question because, while SDH is the default subtitle format on most platforms, the humans behind it \u2013 as with all creative industries \u2013 are being increasingly devalued in the age of AI. \u201cSDH is an art, and people in the industry have no idea. They think it\u2019s just a transcription,\u201d says Max Deryagin, chair of Subtle, a non-profit association of freelance subtitlers and translators.<br \/>\nThe thinking is that AI should simplify the process of creating subtitles, but that is way off the mark, says Subtle committee member Meredith Cannella. \u201cThere\u2019s an assumption that we now have to do less work because of AI tools. But I\u2019ve been doing this now for about 14-15 years, and there hasn\u2019t been much of a difference in how long it takes me to complete projects over the last five or six years.\u201d Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is making steady advances into subtitling but, say its practitioners, it\u2019s a vital service that needs a human to make it work Is artificial intelligence going to destroy the SDH [subtitles for the deaf and hard of hearing] industry? It\u2019s a valid question because, while SDH is the default subtitle format on most &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2025\/09\/24\/tentacles-squelching-wetly-the-human-subtitle-writers-under-threat-from-ai\/\"> <span class=\"screen-reader-text\">\u2018Tentacles squelching wetly\u2019: the human subtitle writers under threat from AI<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":20196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20195"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=20195"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/20196"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=20195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=20195"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=20195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}