{"id":20339,"date":"2025-10-05T05:37:15","date_gmt":"2025-10-05T03:37:15","guid":{"rendered":"http:\/\/costops.com\/index.php\/2025\/10\/05\/way-past-its-prime-how-did-amazon-get-so-rubbish\/"},"modified":"2025-10-05T05:37:15","modified_gmt":"2025-10-05T03:37:15","slug":"way-past-its-prime-how-did-amazon-get-so-rubbish","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2025\/10\/05\/way-past-its-prime-how-did-amazon-get-so-rubbish\/","title":{"rendered":"Way past its prime: how did Amazon get so rubbish?"},"content":{"rendered":"<p>Sick of scrolling through junk results, AI-generated ads and links to lookalike products? The author and activist behind the term \u2018enshittification\u2019 explains what\u2019s gone wrong with the internet \u2013 and what we can do about it<\/p>\n<\/p>\n<p>It\u2019s not just you. The internet is getting worse, fast. The services we rely on, that we once loved? They\u2019re all turning into piles of shit, all at once. Ask any Facebook user who has to scroll past 10 screens of engagement-bait, AI slop and surveillance ads just to get to one post by the people they are on the service to communicate with. This is infuriating. Frustrating. And, depending on how important those services are to you, <em>terrifying<\/em>.<\/p>\n<p>In 2022, I coined a term to describe the sudden-onset platform collapse going on all around us: <em><a href=\"https:\/\/www.theguardian.com\/science\/2024\/nov\/26\/enshittification-macquarie-dictionary-word-of-the-year-explained\">enshittification<\/a><\/em>. To my bittersweet satisfaction, that word is doing big\u00a0numbers. In fact, it has achieved escape velocity. It\u00a0isn\u2019t\u00a0just a way to say something got worse. It\u2019s an analysis that explains the way an online service gets worse, how that worsening unfolds, and the contagion that\u2019s causing everything to get worse, all at once.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2025\/oct\/05\/way-past-its-prime-how-did-amazon-get-so-rubbish\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/d3c842377f71877f0a62cd7f260807e40b4f694f\/0_216_797_638\/master\/797.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=7ed4fb7ab7517f960a979db01d861358\" title=\"Way past its prime: how did Amazon get so rubbish?\" \/>Sick of scrolling through junk results, AI-generated ads and links to lookalike products? The author and activist behind the term \u2018enshittification\u2019 explains what\u2019s gone wrong with the internet \u2013 and what we can do about it<\/p>\n<p>It\u2019s not just you. The internet is getting worse, fast. The services we rely on, that we once loved? They\u2019re all turning into piles of shit, all at once. Ask any Facebook user who has to scroll past 10 screens of engagement-bait, AI slop and surveillance ads just to get to one post by the people they are on the service to communicate with. This is infuriating. Frustrating. And, depending on how important those services are to you, terrifying.<br \/>\nIn 2022, I coined a term to describe the sudden-onset platform collapse going on all around us: enshittification. To my bittersweet satisfaction, that word is doing big\u00a0numbers. In fact, it has achieved escape velocity. It\u00a0isn\u2019t\u00a0just a way to say something got worse. It\u2019s an analysis that explains the way an online service gets worse, how that worsening unfolds, and the contagion that\u2019s causing everything to get worse, all at once. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sick of scrolling through junk results, AI-generated ads and links to lookalike products? The author and activist behind the term \u2018enshittification\u2019 explains what\u2019s gone wrong with the internet \u2013 and what we can do about it It\u2019s not just you. The internet is getting worse, fast. The services we rely on, that we once loved? &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2025\/10\/05\/way-past-its-prime-how-did-amazon-get-so-rubbish\/\"> <span class=\"screen-reader-text\">Way past its prime: how did Amazon get so rubbish?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":20340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20339"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=20339"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20339\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/20340"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=20339"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=20339"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=20339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}