{"id":20521,"date":"2025-10-19T11:38:13","date_gmt":"2025-10-19T09:38:13","guid":{"rendered":"https:\/\/costops.com\/index.php\/2025\/10\/19\/experiential-entertainment-is-having-a-gold-rush-but-commercial-success-is-far-from-certain\/"},"modified":"2025-10-19T11:38:13","modified_gmt":"2025-10-19T09:38:13","slug":"experiential-entertainment-is-having-a-gold-rush-but-commercial-success-is-far-from-certain","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2025\/10\/19\/experiential-entertainment-is-having-a-gold-rush-but-commercial-success-is-far-from-certain\/","title":{"rendered":"Experiential entertainment is having a gold rush but commercial success is far from certain"},"content":{"rendered":"<p>As an immersive Hunger Games show opens in London, producers turn to bankable franchises, with mixed results<\/p>\n<p>When the first ever stage adaptation of the global book and film franchise The Hunger Games <a href=\"https:\/\/www.theguardian.com\/stage\/2025\/feb\/27\/hunger-games-stage-adaptation-new-london-theatre\">opens its doors in London next week<\/a>, fans paying up to \u00a3200 have been promised an \u201celectrifying\u201d and \u201cimmersive\u201d experience.<\/p>\n<p>The show at the purpose-built 1,200 seat Troubadour in Canary Wharf, which features Hollywood A-lister John Malkovich appearing via screen as the evil President Snow who oversees the televised spectacle of teenagers fighting to the death, is the latest in an explosion of launches looking to cash in on a boom in consumer demand for experiential entertainment, often linked to bankable franchises.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/business\/2025\/oct\/19\/experiential-entertainment-is-having-a-gold-rush-but-commercial-success-is-far-from-certain\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/cf0fe545995707d87e25e072850810150468e1bb\/1643_1483_1812_1450\/master\/1812.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=21afe4796592424ec0523e6ec70d5dea\" title=\"Experiential entertainment is having a gold rush but commercial success is far from certain\" \/>As an immersive Hunger Games show opens in London, producers turn to bankable franchises, with mixed results<br \/>\nWhen the first ever stage adaptation of the global book and film franchise The Hunger Games opens its doors in London next week, fans paying up to \u00a3200 have been promised an \u201celectrifying\u201d and \u201cimmersive\u201d experience.<br \/>\nThe show at the purpose-built 1,200 seat Troubadour in Canary Wharf, which features Hollywood A-lister John Malkovich appearing via screen as the evil President Snow who oversees the televised spectacle of teenagers fighting to the death, is the latest in an explosion of launches looking to cash in on a boom in consumer demand for experiential entertainment, often linked to bankable franchises. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an immersive Hunger Games show opens in London, producers turn to bankable franchises, with mixed results When the first ever stage adaptation of the global book and film franchise The Hunger Games opens its doors in London next week, fans paying up to \u00a3200 have been promised an \u201celectrifying\u201d and \u201cimmersive\u201d experience. The show &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2025\/10\/19\/experiential-entertainment-is-having-a-gold-rush-but-commercial-success-is-far-from-certain\/\"> <span class=\"screen-reader-text\">Experiential entertainment is having a gold rush but commercial success is far from certain<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":20522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20521"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=20521"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20521\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/20522"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=20521"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=20521"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=20521"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}