{"id":20941,"date":"2025-11-22T09:37:23","date_gmt":"2025-11-22T08:37:23","guid":{"rendered":"http:\/\/costops.com\/index.php\/2025\/11\/22\/bro-boost-women-find-linkedin-traffic-drives-if-they-pretend-to-be-men\/"},"modified":"2025-11-22T09:37:23","modified_gmt":"2025-11-22T08:37:23","slug":"bro-boost-women-find-linkedin-traffic-drives-if-they-pretend-to-be-men","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2025\/11\/22\/bro-boost-women-find-linkedin-traffic-drives-if-they-pretend-to-be-men\/","title":{"rendered":"Bro boost: women find LinkedIn traffic \u2018drives\u2019 if they pretend to be men"},"content":{"rendered":"

Collective experiment found switching profile to \u2018male\u2019 and \u2018bro-coding\u2019 text led to big increase in reach, though site denies favouring posts by men<\/p>\n

Do your LinkedIn followers consider you a \u201cthought leader\u201d? Do hordes of commenters applaud your tips on how to \u201cscale\u201d your startup? Do recruiters slide into your DMs to \u201cexplore potential synergies\u201d?<\/p>\n

If not, it could be because you\u2019re not a man.<\/p>\n

Continue reading…<\/a>
\nCollective experiment found switching profile to \u2018male\u2019 and \u2018bro-coding\u2019 text led to big increase in reach, though site denies favouring posts by men
\nDo your LinkedIn followers consider you a \u201cthought leader\u201d? Do hordes of commenters applaud your tips on how to \u201cscale\u201d your startup? Do recruiters slide into your DMs to \u201cexplore potential synergies\u201d?
\nIf not, it could be because you\u2019re not a man. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Collective experiment found switching profile to \u2018male\u2019 and \u2018bro-coding\u2019 text led to big increase in reach, though site denies favouring posts by men Do your LinkedIn followers consider you a \u201cthought leader\u201d? Do hordes of commenters applaud your tips on how to \u201cscale\u201d your startup? Do recruiters slide into your DMs to \u201cexplore potential synergies\u201d? …<\/p>\n

Bro boost: women find LinkedIn traffic \u2018drives\u2019 if they pretend to be men<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":20942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20941"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=20941"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/20941\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/20942"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=20941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=20941"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=20941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}