{"id":21519,"date":"2026-01-11T12:37:38","date_gmt":"2026-01-11T11:37:38","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/01\/11\/game-on-the-swiss-sports-brand-using-hi-tech-and-chutzpah-to-challenge-nike-and-adidas\/"},"modified":"2026-01-11T12:37:38","modified_gmt":"2026-01-11T11:37:38","slug":"game-on-the-swiss-sports-brand-using-hi-tech-and-chutzpah-to-challenge-nike-and-adidas","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/01\/11\/game-on-the-swiss-sports-brand-using-hi-tech-and-chutzpah-to-challenge-nike-and-adidas\/","title":{"rendered":"Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas"},"content":{"rendered":"

Zurich-based firm taps into latest robot tech to \u2018fibre-spray\u2019 high-end sports shoes worn by the likes of Roger Federer<\/p>\n

A robot leg whirs around in a complex ballet as an almost invisible spray of \u201cflying fibre\u201d builds a hi-tech \u00a3300 sports shoe at its foot.<\/p>\n

This nearly entirely automated process \u2013 like a sci-fi future brought to life \u2013 is part of the gameplan from On, the Swiss sports brand that is taking on the sector\u2019s mighty champions Nike and Adidas with a mix of technology and chutzpah.<\/p>\n

Continue reading…<\/a>
\nZurich-based firm taps into latest robot tech to \u2018fibre-spray\u2019 high-end sports shoes worn by the likes of Roger Federer
\nA robot leg whirs around in a complex ballet as an almost invisible spray of \u201cflying fibre\u201d builds a hi-tech \u00a3300 sports shoe at its foot.
\nThis nearly entirely automated process \u2013 like a sci-fi future brought to life \u2013 is part of the gameplan from On, the Swiss sports brand that is taking on the sector\u2019s mighty champions Nike and Adidas with a mix of technology and chutzpah. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Zurich-based firm taps into latest robot tech to \u2018fibre-spray\u2019 high-end sports shoes worn by the likes of Roger Federer A robot leg whirs around in a complex ballet as an almost invisible spray of \u201cflying fibre\u201d builds a hi-tech \u00a3300 sports shoe at its foot. This nearly entirely automated process \u2013 like a sci-fi future …<\/p>\n

Game On: the Swiss sports brand using hi-tech and chutzpah to challenge Nike and Adidas<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":21520,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/21519"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=21519"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/21519\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/21520"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=21519"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=21519"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=21519"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}