{"id":21687,"date":"2026-01-24T08:37:38","date_gmt":"2026-01-24T07:37:38","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/01\/24\/the-influencer-world-cup-fifa-and-the-tiktok-deal-targeting-an-avalanche-of-posts\/"},"modified":"2026-01-24T08:37:38","modified_gmt":"2026-01-24T07:37:38","slug":"the-influencer-world-cup-fifa-and-the-tiktok-deal-targeting-an-avalanche-of-posts","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/01\/24\/the-influencer-world-cup-fifa-and-the-tiktok-deal-targeting-an-avalanche-of-posts\/","title":{"rendered":"The influencer World Cup: Fifa and the TikTok deal targeting an avalanche of posts"},"content":{"rendered":"

Partnership with tech giant speaks to push to engage younger fans but also has wider strategic goals in mind<\/p>\n

In this World Cup year, Fifa has come out of the blocks quickly. In the past few weeks any number of initiatives have been announced or activated, from a data partnership with Opta to facilitate more betting, to the Fifa Pass for speeding up visa applications for the US this summer, to the unveiling of the official Lego World Cup trophy. Among the ever-expanding list is an intriguing deal with TikTok, a partnership that will give digital creators front-row seats at the 104-match tournament.<\/p>\n

In Fifa language its partnership with the short-form video platform will make \u201cthe most inclusive event in football history \u2026 even more accessible\u201d. According to TikTok\u2019s global head of content, James Stafford, it will bring fans \u201ccloser to the action in ways they can\u2019t get anywhere else\u201d. It plans to do so by granting an unspecified number of online personalities behind-the-scenes access, giving them archive and highlights footage to use in their content and, in return, requesting an avalanche of posts that will make the World Cup inescapable for TikTok users.<\/p>\n

Continue reading…<\/a>
\nPartnership with tech giant speaks to push to engage younger fans but also has wider strategic goals in mind
\nIn this World Cup year, Fifa has come out of the blocks quickly. In the past few weeks any number of initiatives have been announced or activated, from a data partnership with Opta to facilitate more betting, to the Fifa Pass for speeding up visa applications for the US this summer, to the unveiling of the official Lego World Cup trophy. Among the ever-expanding list is an intriguing deal with TikTok, a partnership that will give digital creators front-row seats at the 104-match tournament.
\nIn Fifa language its partnership with the short-form video platform will make \u201cthe most inclusive event in football history \u2026 even more accessible\u201d. According to TikTok\u2019s global head of content, James Stafford, it will bring fans \u201ccloser to the action in ways they can\u2019t get anywhere else\u201d. It plans to do so by granting an unspecified number of online personalities behind-the-scenes access, giving them archive and highlights footage to use in their content and, in return, requesting an avalanche of posts that will make the World Cup inescapable for TikTok users. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Partnership with tech giant speaks to push to engage younger fans but also has wider strategic goals in mind In this World Cup year, Fifa has come out of the blocks quickly. In the past few weeks any number of initiatives have been announced or activated, from a data partnership with Opta to facilitate more …<\/p>\n

The influencer World Cup: Fifa and the TikTok deal targeting an avalanche of posts<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":21688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/21687"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=21687"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/21687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/21688"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=21687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=21687"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=21687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}