{"id":21751,"date":"2026-01-28T14:37:29","date_gmt":"2026-01-28T13:37:29","guid":{"rendered":"http:\/\/costops.com\/index.php\/2026\/01\/28\/youtube-criticised-after-pulling-out-of-uk-tv-audience-ratings\/"},"modified":"2026-01-28T14:37:29","modified_gmt":"2026-01-28T13:37:29","slug":"youtube-criticised-after-pulling-out-of-uk-tv-audience-ratings","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/01\/28\/youtube-criticised-after-pulling-out-of-uk-tv-audience-ratings\/","title":{"rendered":"YouTube criticised after pulling out of UK TV audience ratings"},"content":{"rendered":"

Owner Google moves to block Barb data access months after allowing 200 channels to be monitored<\/p>\n

YouTube has been criticised by the TV and advertising industry after suspending its participation in a key measurement system that compares viewership on the social media site with other streamers such as Netflix and TV broadcasters.<\/p>\n

YouTube\u2019s owner, Google, has sent \u201ccease and desist\u201d letters to Barb, which publishes audience figures that are used as the UK industry standard, and Kantar Media, its research partner in the service.<\/p>\n

Continue reading…<\/a>
\nOwner Google moves to block Barb data access months after allowing 200 channels to be monitored
\nYouTube has been criticised by the TV and advertising industry after suspending its participation in a key measurement system that compares viewership on the social media site with other streamers such as Netflix and TV broadcasters.
\nYouTube\u2019s owner, Google, has sent \u201ccease and desist\u201d letters to Barb, which publishes audience figures that are used as the UK industry standard, and Kantar Media, its research partner in the service. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

Owner Google moves to block Barb data access months after allowing 200 channels to be monitored YouTube has been criticised by the TV and advertising industry after suspending its participation in a key measurement system that compares viewership on the social media site with other streamers such as Netflix and TV broadcasters. YouTube\u2019s owner, Google, …<\/p>\n

YouTube criticised after pulling out of UK TV audience ratings<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":21752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/21751"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=21751"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/21751\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/21752"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=21751"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=21751"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=21751"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}