{"id":22207,"date":"2026-03-05T14:37:40","date_gmt":"2026-03-05T13:37:40","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/03\/05\/retailers-want-delightfully-human-ai-to-do-your-shopping-but-will-the-chatbots-go-rogue\/"},"modified":"2026-03-05T14:37:40","modified_gmt":"2026-03-05T13:37:40","slug":"retailers-want-delightfully-human-ai-to-do-your-shopping-but-will-the-chatbots-go-rogue","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/03\/05\/retailers-want-delightfully-human-ai-to-do-your-shopping-but-will-the-chatbots-go-rogue\/","title":{"rendered":"Retailers want \u2018delightfully human\u2019 AI to do your shopping, but will the chatbots go rogue?"},"content":{"rendered":"<p>Plans for agentic shopping assistants are under way at Australia\u2019s major companies. Guardian Australia tested the technology after a string of mishaps<\/p>\n<ul>\n<li>\n<p>Get our <a href=\"https:\/\/www.theguardian.com\/email-newsletters?CMP=cvau_sfl\">breaking news email<\/a>, <a href=\"https:\/\/app.adjust.com\/w4u7jx3\">free app<\/a> or <a href=\"https:\/\/www.theguardian.com\/australia-news\/series\/full-story?CMP=cvau_sfl\">daily news podcast<\/a><\/p>\n<\/li>\n<\/ul>\n<p>Major retailers say it won\u2019t be long before sophisticated AI \u201cassistants\u201d plan your meals, organise your parties and do your shopping.<\/p>\n<p>But companies, many that are already struggling with their more primitive AI chatbots, will have to balance making the newer, \u201cagentic\u201d bots relatable without them going rogue.<\/p>\n<p> <a href=\"https:\/\/www.theguardian.com\/technology\/2026\/mar\/06\/retailers-want-delightfully-human-ai-to-do-your-shopping-but-will-the-chatbots-go-rogue\">Continue reading&#8230;<\/a><br \/>\n<img src=\"https:\/\/i.guim.co.uk\/img\/media\/dbfe298e16fe6921f667f7b9e1aa6aed45e634c1\/2472_20_4281_3427\/master\/4281.jpg?width=140&amp;quality=85&amp;auto=format&amp;fit=max&amp;s=6b2d852e88dbc2a859e5b7a304de7955\" title=\"Retailers want \u2018delightfully human\u2019 AI to do your shopping, but will the chatbots go rogue?\" \/>Plans for agentic shopping assistants are under way at Australia\u2019s major companies. Guardian Australia tested the technology after a string of mishaps<br \/>\nGet our breaking news email, free app or daily news podcast<\/p>\n<p>Major retailers say it won\u2019t be long before sophisticated AI \u201cassistants\u201d plan your meals, organise your parties and do your shopping.<br \/>\nBut companies, many that are already struggling with their more primitive AI chatbots, will have to balance making the newer, \u201cagentic\u201d bots relatable without them going rogue. Continue reading&#8230;Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Plans for agentic shopping assistants are under way at Australia\u2019s major companies. Guardian Australia tested the technology after a string of mishaps Get our breaking news email, free app or daily news podcast Major retailers say it won\u2019t be long before sophisticated AI \u201cassistants\u201d plan your meals, organise your parties and do your shopping. But &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"http:\/\/costops.com\/index.php\/2026\/03\/05\/retailers-want-delightfully-human-ai-to-do-your-shopping-but-will-the-chatbots-go-rogue\/\"> <span class=\"screen-reader-text\">Retailers want \u2018delightfully human\u2019 AI to do your shopping, but will the chatbots go rogue?<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":0,"featured_media":22208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22207"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=22207"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22207\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/22208"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=22207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=22207"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=22207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}