{"id":22329,"date":"2026-03-15T11:37:37","date_gmt":"2026-03-15T10:37:37","guid":{"rendered":"https:\/\/costops.com\/index.php\/2026\/03\/15\/nigerias-online-content-creator-market-has-boomed-can-the-skit-makers-and-streamers-make-it-pay\/"},"modified":"2026-03-15T11:37:37","modified_gmt":"2026-03-15T10:37:37","slug":"nigerias-online-content-creator-market-has-boomed-can-the-skit-makers-and-streamers-make-it-pay","status":"publish","type":"post","link":"http:\/\/costops.com\/index.php\/2026\/03\/15\/nigerias-online-content-creator-market-has-boomed-can-the-skit-makers-and-streamers-make-it-pay\/","title":{"rendered":"Nigeria\u2019s online content creator market has boomed. Can the skit-makers and streamers make it pay?"},"content":{"rendered":"

As platforms make less from advertising, creators are struggling to monetise work \u2013 leading to calls for more government investment and tax breaks<\/p>\n

On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.<\/p>\n

Dozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures.<\/p>\n

Continue reading…<\/a>
\nAs platforms make less from advertising, creators are struggling to monetise work \u2013 leading to calls for more government investment and tax breaks
\nOn a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production.
\nDozens of people mill about: lighting assistants, a sound engineer, a makeup artist and even a content creator recording unscripted behind-the-scenes footage. At the centre is Broda Shaggi, born Samuel Animashaun Perry, who is issuing instructions, rehearsing lines and performing caricatures. Continue reading…Technology | The Guardian<\/p>\n","protected":false},"excerpt":{"rendered":"

As platforms make less from advertising, creators are struggling to monetise work \u2013 leading to calls for more government investment and tax breaks On a humid afternoon in Lagos, a shoot for a comedy skit is under way on a set that looks more like a small film production. Dozens of people mill about: lighting …<\/p>\n

Nigeria\u2019s online content creator market has boomed. Can the skit-makers and streamers make it pay?<\/span> Read More »<\/a><\/p>\n","protected":false},"author":0,"featured_media":22330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22329"}],"collection":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/comments?post=22329"}],"version-history":[{"count":0,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/posts\/22329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media\/22330"}],"wp:attachment":[{"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/media?parent=22329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/categories?post=22329"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/costops.com\/index.php\/wp-json\/wp\/v2\/tags?post=22329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}